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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jan292019

NFL Gets Re-Carded With Visa, Extends, Enhances Alliance Thru 2025

NYSJ Sports-Entertainment Business News Service

January 29, 2019:
Visa, which has been a partner with the NFL since 1995, has extended its position as the league’s “official payment services technology partner” through the 2025 season.

Financial terms were not shared.

Visa has hit the ground running with activation during Super Bowl LIII — including Saquon Barkley and George Kittle on-location in the NFL Shop in Mercedes-Benz Stadium filming a series of digital shorts; and other stars of Visa’s NFL season commercial campaign who will “surprise shoppers and reprise their roles as contactless payments pros to help customers at the register.”

The extended deal includes new benefits for Visa card holders at NFL events and plans to collaborate on the first cashless Super Bowl in the future.

Super Bowl LIII will offer more than 30 cashless concessionaires throughout the stadium.

“Over the years, we have evolved our relationship with the NFL from a sponsorship to a partnership that provides invaluable payment experiences for fans,” Lynne Biggar, chief marketing and communications officer for Visa, said via the company.

“Looking ahead, we see a cashless future for NFL fans where events, including future Super Bowls, are digital creating a more secure and seamless payment environment for fans and concessionaires alike.”

Among those who have appeared in Visa NFL marketing this past season are Barkley, New York Giants teammate Eli Manning and New Orleans Saints quarterback Drew Brees.

This is the NFL’s fourth major deal since, having also signed Caesar’s Entertainment as the league’s official casino partner, Lowe’s to fill the vacant home improvement category and Intuit as its official accounting software partner.

The league is also looking to sign a new auto partner with Hyundai concluding its deal after Super Bowl LIII.

Highlights of the renewed Visa partnership include preferred payment provider across NFL events domestically, including the Super Bowl, Pro Bowl, NFL Draft, and international games; and preferred payment method for ticket sales, concessions and merchandise at NFL Shops at all major global league events

At Super Bowl LIII, Visa said it would increase its presence at multiple NFL Shops leading up to and during the game, including in the stadium NFL Shop kiosks and two NFL Shops at the Super Bowl Experience in the Georgia World Congress Center.

Visa is activating a MVP checkout lane that encourages customers to tap to pay with contactless enabled devices (cards, mobile or wearables) to get in and out quickly.

Visa will host other activities on-site including an interactive augmented reality demo experience that will give fans the ability to simulate checkout by successfully kicking their items through virtual goal posts.

According to Renie Anderson, svp-partnerships, sponsorship and consumer products for the NFL, “Visa has been a trusted partner of the NFL since 1995 and we are excited to continue our work with them, especially in the area of implementing cashless capabilities at NFL events which will provide our fans faster, safer and more convenient digital payment options.”

Super Bowl

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