NFL Unveils Plans For New 2010 Pro Bowl 'Fan Plaza' With Marketing Partners

December 30, 2009: The NFL is going the full 100 yards to ensure that the 2010 Pro Bowl is a marketing and fan success. The game, which will be played at a venue other than Hawaii for the first time since 1980, was moved to Miami a week before the Super Bowl - a first for the league - to garner maximum exposure.

Marketing partners, who usually activate for the annual NFL Experience that has accompanied the Super Bowl for the past 18 years, will now be part of the new Game Day Fan Plaza, which the NFL said would run in conjunction not only with the Pro Bowl on Jan. 31 but also with Super Bowl XLIV on Feb. 7. Both games are being played at Dolphin Stadium. The Pro Bowl will be shown live on ESPN.

Among the NFL partners who will have a presence at Game Day Fan Plaza are Bank of America, Bridgestone, Canon USA, Dairy Management, Frito-Lay, Gatorade, The Home Depot, IBM, Mars, McDonald's, MillerCoors, Pepsi, P&G, Tropicana and Visa. The 2009 NFL Experience in Tampa was presented by Bank of America.

The NFL said that the new Game Day Fan Plaza would be located on the grounds of Dolphin Stadium, adjacent to Gates F, G and H. Game Day Fan Plaza will be free to the general public on Pro Bowl Sunday, Jan. 31, 2010, from 11 a.m. ET to 6 p.m. ET and on Super Bowl Sunday, Feb. 7, to ticket holders only from 1 p.m. ET to 5 p.m. ET. Additional operating hours for the week between the Pro Bowl and Super Bowl XLIV are expected to be disclosed later.

Among the events at Game Day Fan Plaza will be autograph sessions with current and retired NFL players, live music, interactive games and skill competitions. Marketing partners are expected to participate with such activations as concessions stands, sponsor exhibit areas, entertainment and giveaways. The national championships of the NFL’s FLAG Tournament of Champions also will take place on a specially designed turf field in the midst of Game Day Fan Plaza on Pro Bowl Sunday preceding the game.


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