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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep102014

High-Price Points: Niners, Cowboys, Patriots Most Expensive Fan Experiences In NFL

By Barry Janoff

September 10, 2014: This Sunday (Sept. 14), the San Francisco 49ers will play their first official NFL game in their new $1.2 billion Levi's Stadium when they host the Chicago Bears. The Dallas Cowboys are in their sixth season playing in $1.2 billion AT&T Stadium.

It doesn't cost fans quite that much to attend games in each venue, but they are the two most pricey per-game experiences for attendees in the league this season.

The estimated price for a family of four to attend a game in Levi's Stadium is $641.50, some $62 above the average of $479.11 to attend an NFL game, according to the new 2014 NFL Fan Cost Index from Team Marketing Report.

The Cowboys come in with the second-highest FCI, with the estimated cost for a family of four to attend a game in AT&T Stadium put at $634.80.

Companies themselves are paying top dollar to get their names out to fans and consumers in these two venues. AT&T acquired naming rights to Dallas' home field, which opened in 2009 as Cowboys Stadium, last year in a 20-year deal valued at upward of $380 million. Levi's has a 20-year naming rights deal valued at $220 million.

The FCI cost to take a family of four to an NFL game includes four season tickets, two beers, four soft drinks, four hot dogs, parking, two programs and two adult-size hats. Team Marketing Report said it uses "the cheapest available options for everything but tickets" in its FCI formula.

The FCI total estimates include an average non-premium ticket price. The 2014 average NFL non-premium ticket is $84.43, a 3.5% increase from last season, according to Team Marketing Report.

The Niners are second in this category at $117, which is second only to the New England Patriots’ $122.

Premium tickets, as designated by the teams and Team Marketing Report, are not included in the FCI average. The average premium ticket among NFL teams is $252.06, a 3.4% increase from 2013. New England tops the list with a $566.67 average premium ticket.

The Patriots are the only other NFL team with an average FCI for a family of four above $600, coming in at $624.70 to attend games in Gillette Stadium.

All told, 15 of the league's 32 teams come in over the average NFL FCI price per game of $479.11, which is a 4.4% increase from last season ($459.65), according to Team Marketing Report.

In fact, the average FCI in the NFL has risen in each of the five most recent surveys, up from $420.54 in 2010.

Following the Niners, Cowboys and Patriots, the teams that rank highest in the 2014 NFL Fan Cost Index from Team Marketing Report and above the average NFL FCI price per game are:

The Washington Redskins ($597.51, FedEx Field), Chicago Bears ($596.76, Soldier Field), New York Giants ($582.76, MetLife Stadium), New York Jets ($553.62, MetLife Stadium), Baltimore Ravens ($547.26, M&T Bank Stadium), Philadelphia Eagles ($530.76, Lincoln Financial Field), Pittsburgh Steelers ($512.88, Heinz Field), New Orleans Saints ($507.49, Mercedes-Benz SuperDome), Houston Texans ($491.11, Reliant Stadium), Minnesota Vikings ($490.62, TFC Bank Stadium), Green Bay Packers ($486.82, Lambeau Field) and the Denver Broncos ($482.22, Sports Authority Field at Mile High Stadium).

Conversely, five teams have an FCI below $400, three of which are based in Florida. In order, they are the Miami Dolphins ($398.12, Sun Life Stadium), Tampa Bay Buccaneers ($388.36, Raymond James Stadium), Buffalo Bills ($383.05, Ralph Wilson Stadium), Cleveland Browns ($348.80, FirstEnergy Stadium) and the Jacksonville Jaguars ($345.58, EverBank Field).

The Seattle Seahawks raised their ticket prices in CenturyLink Field by 13.4% after winning Super Bowl XLVIII this past February, according to Team Marketing Report.

Across the league, 17 teams showed percentage increases in average ticket price (which is comprised of season ticket prices), only four showed decreases of more than 1% and 11 teams stayed "essentially flat."

The Seattle Seahawks raised their ticket prices in CenturyLink Field by 13.4% after winning Super Bowl XLVIII this past February, according to Team Marketing Report.

New England tops the list with a $566.67 average premium ticket. The Oakland Raiders (O.co Coliseum) have the lowest average premium ticket at $138.93.

Conversely, the Raiders have the highest beer prices, starting at $10.75 (20 oz.) for the lowest brew available, followed by the Niners ($10.25 20 oz.).

League-wide, the average beer price is $7.53 and the average size is 17 oz., per Team Marketing Report.

St. Louis added a new price-point to give it the cheapest beer in the NFL ($4.50 12 oz.). Five teams have a cheapest beer at $5, Cincinnati (14 oz.), Cleveland (12 oz.), Houston (12 oz.) and the Jets and the Giants (12 oz.).

Regarding spending money in Levi's Stadium, food and beverage firm Centerplate, which is overseeing most of Levi's Stadium's concessions, said there is one food-beverage location for every 86 fans. They said that includes more than 180 different food items, some 20 quick-service concepts, nearly 50 different beers and more than 12 wine options. In addition, chef/restaurateur Michael Mina has a 14,500-square-foot Bourbon Steak & Pub in the stadium, open to the public on non-game days. During game days, part of the location becomes Michael Mina's Tailgate, available exclusively to season-ticket holders.

See Team Marketing Report's full 2014 NFL Fan Cost Index here.

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