Wednesday
Aug262009

NFL, Frito-Lay Super Bowl Promotion Puts Fans In The Chips

August 25, 2009: The NFL is still in pre-season but already thinking post-season with a promotion with PepsiCo's Frito-Lay that will send a family on a a five-day trip to Super Bowl XLIV in Miami. The league and Frito-Lay are "Calling All Families " to find the NFL's "most fanatical" group, with marketing directing consumers to a Web site where visitors can submit a photograph taken on game day and a brief essay describing why they think they are the NFL's most fanatical family.

Frito-Lay and the NFL will support the effort with print, radio, online and displays at more than 20,000 grocery, mass merchandise, dollar and other retail channels "that celebrate families' at-home game watching environments." Brands involved include Tostitos, Doritos and Lay's. Warren Sapp, a 12-year NFL veteran who is now retired, appears as spokesman for the effort.

Fans can enter online now through Oct. 5. Judges from Frito-Lay and the NFL will review entries based on such criteria as "team spirit, enthusiasm for the game and demonstration of family gathering." Eight semi-finalists and their family will travel to NFL Films, located in Mt. Laurel, N.J., to record a video to show why they are the NFL's "most fanatical family." Visitors to the site can watch the videos and vote on the semi-finalists from Dec. 1-15. The two families that receive the most online votes will go head-to-head via fan voting Dec. 16-Jan. 3, 2010.

The grand prize includes a five-day/four-night trip to attend Super Bowl XLIV on Feb. 7 at Dolphin Stadium and tickets to the Super Bowl Saturday Night Party and NFL Tailgate Party.Complete rules are at www.NFL.com/callingallfamilies.

"We're thrilled to celebrate the fans whose enthusiasm for the NFL and their favorite teams brings their families together and helps make NFL games so fun," Jason McDonell, Frito-Lay's vice president and general manager of customer strategy, said in a statement. Back to Home Page