NFL, Frito-Lay Super Bowl Promotion Puts Fans In The Chips

August 25, 2009: The NFL is still in pre-season but already thinking post-season with a promotion with PepsiCo's Frito-Lay that will send a family on a a five-day trip to Super Bowl XLIV in Miami. The league and Frito-Lay are "Calling All Families " to find the NFL's "most fanatical" group, with marketing directing consumers to a Web site where visitors can submit a photograph taken on game day and a brief essay describing why they think they are the NFL's most fanatical family.

Frito-Lay and the NFL will support the effort with print, radio, online and displays at more than 20,000 grocery, mass merchandise, dollar and other retail channels "that celebrate families' at-home game watching environments." Brands involved include Tostitos, Doritos and Lay's. Warren Sapp, a 12-year NFL veteran who is now retired, appears as spokesman for the effort.

Fans can enter online now through Oct. 5. Judges from Frito-Lay and the NFL will review entries based on such criteria as "team spirit, enthusiasm for the game and demonstration of family gathering." Eight semi-finalists and their family will travel to NFL Films, located in Mt. Laurel, N.J., to record a video to show why they are the NFL's "most fanatical family." Visitors to the site can watch the videos and vote on the semi-finalists from Dec. 1-15. The two families that receive the most online votes will go head-to-head via fan voting Dec. 16-Jan. 3, 2010.

The grand prize includes a five-day/four-night trip to attend Super Bowl XLIV on Feb. 7 at Dolphin Stadium and tickets to the Super Bowl Saturday Night Party and NFL Tailgate Party.Complete rules are at

"We're thrilled to celebrate the fans whose enthusiasm for the NFL and their favorite teams brings their families together and helps make NFL games so fun," Jason McDonell, Frito-Lay's vice president and general manager of customer strategy, said in a statement. Back to Home Page