Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb212013

NFL Hires John Brody, Veteran Marketing Exec, To Guide Sponsorship, Media Sales

By Barry Janoff

February 20, 2013: The NFL confirmed what a some people had already suspected: John Brody has joined the league as svp-sponsorship and media sales.

In his new position, Brody will be responsible for "developing national partnerships tied to the NFL brand leveraging NFL media assets and league-controlled intellectual property, according to the league..He will report to Brian Rolapp, COO for NFL Media.

Brody, 40, comes from global sports and entertainment marketing, sponsorship, naming rights and activation firm Wasserman Media Group, where since 2010 he had been managing director of the company’s Partnership and Business Development division.

Brody helped to build Los Angeles-based WMG's office and marketing presence in New York.

"As some of you may know, I have decided to leave Wasserman to pursue a unique and exciting new opportunity to oversee the integrated sponsorship and media sales division at the National Football League," Brody wrote in an e-mail. "It has been a pleasure and a privilege to work at Wasserman with our tremendous team and extraordinary clients. I am looking forward to my new role at the NFL, which will bring many new responsibilities, challenges and opportunities."

"I am looking forward to my new role at the NFL, which will bring many new responsibilities, challenges and opportunities."

Among Brody's numerous accomplishments at Wasserman was his leadership role in securing a naming rights deal between MetLife and New Meadowlands Stadium. Super Bowl XLVIII will be held at the venue, home to both the New York Giants and New York Jets, next February.

Prior to joining WMG, Brody spent 12 years at Major League Baseball, the last seven as svp for the Corporate Sales and Marketing division. His tenure at MLB was split, as he Brody spent two years as eve and CMO for the NBA's the Boston Celtics.

Early on in his career, he was an advertising executive for Young & Rubicam New York.

“We are pleased to welcome John to our team,” Rolapp said in a statement. “John’s experience at the league, team and agency levels make him a well-rounded executive with a wealth of experience. We look forward to working with him to further deliver value to our fans, the league, teams and sponsors.”

Q&A: The Prime of John Brody

Back to Home Page