By Barry Janoff
March 25, 2015: The Super Bowl has long been a bottomless pot of gold for the NFL, but the league will take its gold literally this season as it prepares for Super Bowl 50 and the game's golden anniversary.
The NFL said it would launch a year-long celebration for Super Bowl 50 involving current and past players, coaches and teams, along with multi-platform marketing support from the league and its partners.
The plans will first be visible during the NFL Draft, April 30-May 2 in Chicago, and then will encompass the pre-season, regular season and playoffs, leading to the game itself, scheduled for Feb. 7, 2016 in Levi’s Stadium, home venue for the San Francisco 49ers.
Under an "On The Fifty" platform, the league said it would link the previous 49 Super Bowls with Super Bowl 50 by "celebrating the teams, players, coaches, fans and communities that have been a part of those games."
Merchandise representing previous Super Bowls will soon be available, and on-field merchandise will be in stores starting Oct. 15.
Among the activations will be a Super Bowl High School Honor Roll, under which high schools from which players and/or coaches have graduated and later appeared in a Super Bowl will receive a commemorative golden football produced by Wilson, present where possible by the players or coaches themselves; and Super Bowl Homecomings, with previous Super Bowl teams to be honored through various activations by each respective city.
During the NFL Draft, prospects and former players will enter Auditorium Theatre on a gold carpet and players will don a New Era cap emblazoned with a gold shield along with their new team logo when they are drafted. Support will also include a Super Bowl Museum and "gold-themed promotions" in Chicago.
The pre-season Pro Football Hall of Fame Game in Canton, Ohio, on Aug. 9 will feature the Minnesota Vikings and Pittsburgh Steelers, a rematch of Super Bowl IX, to be followed during the regular season with 19 rematches of previous Super Bowls, according to the NFL.
Throughout the 2015 season, a golden Super Bowl 50 logo that will be visible on the field at every game, and the 50-yard line numerals and NFL shield logo at every stadium will be gold.
Beginning in Week 7 of the season, sideline apparel from Nike and New Era will feature team logos on select sideline pieces and all caps outlined in gold.
The NFL said that the 43 previous Super Bowl MVPs will be celebrated all season, culminating at Super Bowl 50 when they will be recognized on-field. "MVPs will be an integral part of the Super Bowl High School Honor Roll and the Super Bowl Homecoming programs," according to the league.
At the Pro Bowl, scheduled for Jan. 31, 2016 in Hawaii, uniforms worn by Pro Bowl players will incorporate gold and other activations will promote Super Bowl 50 the following Sunday.
A gold 50 will appear alongside the Vince Lombardi Trophy, designed by Tiffany, all year and will be presented to the Super Bowl champions at the MVP and head coach press conference the morning following the game. Each number is cast in bronze, plated in 18 kt gold and weighs nearly 33 lbs.
Back to Home Page