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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Aug282013

NFL, Lenovo Bring Fantasy Football To Forefront With Pro Bowl Activation

By Barry Janoff

August 28, 2013: Brad Blevins is like millions of other people who love the NFL but may love their fantasy football team even more. And like many fantasy players, his perception of how good his team is overshadows the reality of their futility.

Tech company Lenovo, entering the second season as an official marketing partner of the NFL, is bringing fantasy football to the forefront via a campaign that includes players, fantasy football and an overhaul of the Pro Bowl in January.

Lenovo is using players including Andrew Luck (Indianapolis Colts), Alfred Morris (Washington Redskins), Mason Crosby (Green Bay Packers), Larry Fitzgerald (Arizona Cardinals) and Matt Forte (Chicago Bears) to support a Web-based series, Tough Season and a related "Fantasy Coach of the Year" promotion.

The eight-part Webisode follows the trials and tribulations of Blevins, the fictitious owner and head coach of the fantasy squad, Brad's Awesome Team, which comes in last in its fantasy league every year.

According to Lenovo, Blevins' desire to have the best fantasy football team leads him to connect with real NFL players, as well as using Lenovo products. The series will run on a micro-site at Lenovo's home page. Lenovo said that the real players would support the effort throughout the season with presence on social media and in the videos themselves.

The Lenovo Web series has a direct tie-in with the NFL Pro Bowl, scheduled for Jan. 26, 2014 (on NBC) in Aloha Stadium, Hawaii, a week before Super Bowl XLVIII in MetLife Stadium.

The league and NFL Players Assn. have revamped the format of the Pro Bowl. The major difference is that voting for the two squads will not follow the traditional NFC versus AFC rosters but will use a draft format based on best at position. The top six running backs or quarterbacks selected to play in the game, for example, could potentially all come from one Conference.

A Pro Bowl draft to determine the pool of players eligible to participate in the Pro Bowl is scheduled to take place on Jan. 22 and air on NFL Network. NFL Hall of Famers Deion Sanders and Jerry Rice will act as captains.

Lenovo's role is a Fantasy Coach of the Year activation, under which one fantasy football fan will be selected as a head coach to work with either Sanders or Rice. The opposing head coach will be selected from among those who participate in the NFL's own fantasy football league.

Making Blevin's fantasy team could be harder than making the Pro Bowl. In the first episode of Tough Season, Blevin meets with Forte, running back for the Bears. "Your skills make you a perfect fit for any NFL team," Blevin says to Forte. "But this isn't football. This is fantasy football, and I'm looking for players who want to pad their statistics. I'm going to have to drop you." (See the Webisode here.)

Lenovo has partnered with The Onion to support the promotion.

In addition to its Fantasy Coach of the Year campaign, Lenovo will be the presenting sponsor of the NFL Coach of the Year award, to be presented at the NFL Honors show on Feb. 1 at Radio City Music Hall in New York, the night before the Super Bowl.

“Fantasy football is a great platform for showing off the incredibly innovative features of our products,”  Kevin Berman, Lenovo’s director of North American advertising and marketing services. said in  a statement. “This campaign highlights the best high-tech products that any coach would ever need.”

The company has had official alliances with the NBA (2006-2012) International Olympic Committee and Formula 1 racing. This past January, Lenovo signed a multi-year deal with Kobe Bryant of the Los Angeles Lakers "to launch Lenovo smartphones and tablets and to enhance the Lenovo brand in China and Southeast Asia."

The first activation in the U.S, of that deal with Bruant has now hit the airwaves via a two-minute spot in which Bryant plays Beethoven's "Moonlight Sonata" on the piano with string accompanists.

Lenovo, based in Beijing with U.S. headquarters in Morrisville, NC, is an $84 billion personal technology company (personal computers, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software and smart TVs) in its second year as the official laptop, desktop and workstation of the NFL.

Kobe Bryant, Beethovan Play Key Roles In Lenovo Campaign

See Story at Brief

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