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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Aug282013

NFL, Lenovo Bring Fantasy Football To Forefront With Pro Bowl Activation

By Barry Janoff

August 28, 2013: Brad Blevins is like millions of other people who love the NFL but may love their fantasy football team even more. And like many fantasy players, his perception of how good his team is overshadows the reality of their futility.

Tech company Lenovo, entering the second season as an official marketing partner of the NFL, is bringing fantasy football to the forefront via a campaign that includes players, fantasy football and an overhaul of the Pro Bowl in January.

Lenovo is using players including Andrew Luck (Indianapolis Colts), Alfred Morris (Washington Redskins), Mason Crosby (Green Bay Packers), Larry Fitzgerald (Arizona Cardinals) and Matt Forte (Chicago Bears) to support a Web-based series, Tough Season and a related "Fantasy Coach of the Year" promotion.

The eight-part Webisode follows the trials and tribulations of Blevins, the fictitious owner and head coach of the fantasy squad, Brad's Awesome Team, which comes in last in its fantasy league every year.

According to Lenovo, Blevins' desire to have the best fantasy football team leads him to connect with real NFL players, as well as using Lenovo products. The series will run on a micro-site at Lenovo's home page. Lenovo said that the real players would support the effort throughout the season with presence on social media and in the videos themselves.

The Lenovo Web series has a direct tie-in with the NFL Pro Bowl, scheduled for Jan. 26, 2014 (on NBC) in Aloha Stadium, Hawaii, a week before Super Bowl XLVIII in MetLife Stadium.

The league and NFL Players Assn. have revamped the format of the Pro Bowl. The major difference is that voting for the two squads will not follow the traditional NFC versus AFC rosters but will use a draft format based on best at position. The top six running backs or quarterbacks selected to play in the game, for example, could potentially all come from one Conference.

A Pro Bowl draft to determine the pool of players eligible to participate in the Pro Bowl is scheduled to take place on Jan. 22 and air on NFL Network. NFL Hall of Famers Deion Sanders and Jerry Rice will act as captains.

Lenovo's role is a Fantasy Coach of the Year activation, under which one fantasy football fan will be selected as a head coach to work with either Sanders or Rice. The opposing head coach will be selected from among those who participate in the NFL's own fantasy football league.

Making Blevin's fantasy team could be harder than making the Pro Bowl. In the first episode of Tough Season, Blevin meets with Forte, running back for the Bears. "Your skills make you a perfect fit for any NFL team," Blevin says to Forte. "But this isn't football. This is fantasy football, and I'm looking for players who want to pad their statistics. I'm going to have to drop you." (See the Webisode here.)

Lenovo has partnered with The Onion to support the promotion.

In addition to its Fantasy Coach of the Year campaign, Lenovo will be the presenting sponsor of the NFL Coach of the Year award, to be presented at the NFL Honors show on Feb. 1 at Radio City Music Hall in New York, the night before the Super Bowl.

“Fantasy football is a great platform for showing off the incredibly innovative features of our products,”  Kevin Berman, Lenovo’s director of North American advertising and marketing services. said in  a statement. “This campaign highlights the best high-tech products that any coach would ever need.”

The company has had official alliances with the NBA (2006-2012) International Olympic Committee and Formula 1 racing. This past January, Lenovo signed a multi-year deal with Kobe Bryant of the Los Angeles Lakers "to launch Lenovo smartphones and tablets and to enhance the Lenovo brand in China and Southeast Asia."

The first activation in the U.S, of that deal with Bruant has now hit the airwaves via a two-minute spot in which Bryant plays Beethoven's "Moonlight Sonata" on the piano with string accompanists.

Lenovo, based in Beijing with U.S. headquarters in Morrisville, NC, is an $84 billion personal technology company (personal computers, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software and smart TVs) in its second year as the official laptop, desktop and workstation of the NFL.

Kobe Bryant, Beethovan Play Key Roles In Lenovo Campaign

See Story at Brief

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