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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Friday
Nov302012

NFL, Fans Lovin' It: McDonald's Fills QSR Category Unserved Since 2007

By Barry Janoff

November 30, 2012: The NFL has been without an official partner in the quick-serve restaurant category for five years. But a new deal with McDonald's now fills the void left vacant when the league and Burger King parted ways after the 2007 season.

McDonald's has signed a multi-year alliance to become the "official restaurant partner" of the NFL, with activation to begin in December with an in-store and online promotion tied to the 2013 Pro Bowl.

Financial terms were not disclosed.

McDonald's said it has worked with local NFL teams for decades. The fast-feeder was the official title sponsor of the 2010 Pro Bowl in Miami and the game's MVP award (won by Washington Redskins cornerback DeAngelo Hall).

Under terms of the deal, McDonald's becomes the presenting sponsor of the 2013 Pro Bowl and Pro Bowl ballot. McDonald's is also able to feature the NFL shield and collective use of all 32 team logos in marketing and advertising.

The 2013 Pro Bowl will be played on Jan. 27, 2013 and air on NBC from Honolulu's Aloha Stadium. NFL commissioner Roger Goodell had been debating whether or not to cancel the Pro Bowl following a public and media outcry over the low quality of play in the 2012 Pro Bowl. Players lobbied the league to keep the game and vowed to improve the quality of play.

The 2013 game will be played a week before Super Bowl XLVII, Feb. 3, in the Mercedes-Benz Superdome in New Orleans. McDonald's has appeared during previous Super Bowl broadcasts, most recently with a spot featuring LeBron James, Dwight Howard and Larry Bird. Industry analysts speculated that the deal would encourage McDonald's return to the big game.

The Chicken McNugget Pro Bowl Promotion runs from Dec. 4-18 (at participating McDonald's), offering consumers who purchase a 20-piece Chicken McNuggets the opportunity to win a trip to the game in Hawaii. The promotion is also being supported via McDonald's Twitter destination.

McDonald's said that details would be available at an as yet to be activated Web site beginning Dec. 4.

“McDonald’s customers and NFL fans share a passion for fun, exciting experiences. This sponsorship brings our customers one step closer to NFL action.”

“McDonald’s has worked with local NFL teams for decades, and today we are proud to be the official restaurant sponsor,” Neil Golden, svp and CMO for McDonald’s USA., said in a statement “McDonald’s customers and NFL fans share a passion for fun, exciting experiences. This sponsorship and promotion brings our customers one step closer to NFL action.”

The alliance coincides with Jeff Stratton, currently global chief restaurant officer, succeeding Jan Fields as president of McDonald's USA. Earlier this month, McDonald's reported that sales fell in October, the first monthly decline in nine years among locations open more than 13 months.

McDonald's is also a global partner of the U.S. Olympic and International Olympic Committees.

McDonald's has ranked as the favorite QSR among NFL fans, according to a studies conducted by Scarborough Research, with upward of 50% of those surveyed listing the fast-feeder as their favorite among QSRs.

According to Brian Rolapp, COO for NFL Media, “We are pleased to welcome McDonald’s to our family of NFL sponsors. We are excited to be working with McDonald’s to bring our fans closer to the game with unique experiences during the Pro Bowl and all season long.”

The Pro Bowl was played in Hawaii from 1980-2009 a week after the Super Bowl. The league moved the game in 2010 to the week before the Super Bowl to Miami's Sun Life Stadium, the site of Super Bowl XLIV. The Pro Bowl moved back to Hawaii in 2011 but remained a week prior to the Super Bowl.

Back to Super Bowl XLVII

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