Patrick Mahomes Said He Loves Hunt’s Ketchup, Now He’s Product Endorser
Wednesday, December 19, 2018 at 06:47PM By Barry Janoff
December 19, 2018: In 2011, NFL running back Marshawn Lynch was seen on TV eating Skittles on the sideline during a game.
In 2014, when he was helping to lead his then team, the Seattle Seahawks, to Super Bowl XLIX, he spoke publicly about his life-long love of Skittles. He soon had a deal with the brand.
Earlier this year, Patrick Mahomes, quarterback for the Kansas City Chiefs, spoke publicly about his love of ketchup, citing Hunt’s Ketchup as his brand of choice, and how he puts it on everything, including steak and macaroni-and-cheese.
Now, Mahomes has a deal with the brand, owned by ConAgra Foods.
“Who else would you rather have passing you the ketchup? Welcome to the team, Patrick Mahomes,” Hunt’s offers in an intro spot posted to its Twitter page.
The spot shows Mahomes, seemingly working out in a gym.
Played out to over-dramatic music, Mahomes is curing with a hand-weight, but has a bottle of Hunt’s wedged in his arm, which squeezes ketchup out onto a plate of mac and cheese each time he does a curl.
A closing show shows a smiling Mahomes, wearing a Hunt’s T-Shirt and holding a Hunt’s Ketchup bottle.
Financial details were not shared.
“I’ve been a fan of ketchup for as long as I can remember, and the thick, rich flavor of Hunt’s ketchup delivers every time,” said Mahomes via the brand. “I’m thrilled to be joining the Hunt’s team.”
According to Derek Neeley, brand director for Hunt’s, “When we heard football’s brightest young talent was also a huge ketchup fan, we immediately wanted him on our roster.”
The 23-year-old Mahomes, who was voted to the 2019 NFL Pro Bowl this week in his second NFL season, said his love of ketchup dates back to his youth, evening getting it as a birthday present.
During a Chiefs media conference this season, when asked about it, he said, “I don’t think it’s that weird, but I put it on my macaroni and cheese. People seem to think that’s a weird thing, some people think that’s disgusting, but it’s good to me.”
Hunt’s did not yet share marketing plans.
Mahomes could easily follow the path of Lynch, now with the Oakland Raiders, who is still a Skittles endorser.
In addition to commericals, this season, the brand unveiled a limited special-edition product with Lynch’s face on the package.
Mahomes is also in a new campaign from adidas and Foot Locker to support the Asterisk Collective, which “empowers creative partners to make a difference in the world to positively impact communities around the world.”
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