Kickoff Return: NFL Marketers Have A Multi-Platform Game Plan For 2023
Thursday, September 7, 2023 at 08:43PM NYSJ Sports-Entertainment Business News Service
September 7, 2023: Uber Technologies today unveiled a four-year deal to expand its partnership with the NFL, becoming the official on-demand delivery partner and official ride-share partner of the league.
“We're thrilled to be expanding our partnership with the NFL to offer Uber customers even more ways to enjoy this upcoming season," Molly Spychalski, Uber global head of brand partnership marketing, said via the company.
“We know that fans use Uber to get to games and Uber Eats to order gameday favorites when they watch from home, so teaming up with the NFL to make this season even more effortless for fans is a true touchdown."
Lowe's today unveiled a renewal of its multi-year contract with the NFL for the 2023 season, supported by an integrated marketing campaign, a refreshed roster of the Lowe's Home Team players and the release of a limited-edition DIY Wrist Coach accessory that will help fans take on home improvement projects this fall.
Lowe’s Home Team players include Dak Prescott, Travis Kelce, Christian McCaffrey, Kelvin Beachum and Bryce Young,
Diageo North America brand Smirnoff — the “official vodka sponsor of the NFL” — has launched “We Do Game Days" for the start of the NFL season, part of the brand's new global campaign "We Do We."
The spots feature actor, comedian and producer Anthony Anderson, paring football fans and Smirnoff cocktails, Custom spots for each of the brand's seven partner teams will “celebrate the unique cultures that comprise each fanbase,” including the New York Jets, New York Giants, Los Angeles Rams and Miami Dolphins.
“As we head into our third season as the official vodka sponsor of the NFL, we want people to know, we don't just do cocktails, We Do Game Days,” Jennifer Holiday Hudson, North America brand leader at Smirnoff, said via the company.
TCL consumer electronics company has launched marketing featuring Los Angeles Chargers quarterback Justin Herbert and iconic announcer Jim Nantz. Two spots will run nationally on broadcast TV as well as across digital channels including OTT/CTV throughout football season.
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