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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Aug292018

Game On: NFL Names Activision Blizzard CMO Ellis As Its New Chief Marketing Officer

NYSJ Sports-Entertainment Business News Service

August 28, 2018:
Tim Ellis has spent seven years as CMO for Activision Blizzard, working with some of the top video game titles and video games in the industry.

Now he gets to use his talents for NFL games and its gamers, being named CMO for the league.

Ellis, who begins his new position Sept. 17, succeeds Dawn Hudson, who earlier this year unveiled her decision to leave the NFL after three years as its CMO.

According to the league, Ellis will be responsible for all aspects of the NFL’s marketing organization and will directly oversee research, content development, consumer engagement, advertising, promotions, marketing operations and branding.

At Activision Blizzard, Eliis worked with a company that oversees such titles as Call of Duty, Overwatch League, Candy Crush and Guitar Hero.

For the quarter ended June 30, 2018, Activision Blizzard said its net revenues were a Q2 record $1.64 billion,

"Tim has made many contributions over the years as an innovative marketing leader for Activision," Activision said in a statement.

Prior to Activision, Ellis spent most of the previous decade in global marketing executive roles at Volkswagen America and Volvo.

While at Volkswagen, Ellis oversaw the team that created ”The Force," one of the most popular TV commercials in Super Bowl history.

Ellis reports to Maryann Turcke, the NFL's COO.

"Tim's marketing innovation experience with reaching new audiences via emerging platforms, and driving engagement using creative storytelling will further strengthen the NFL brand,” "Turcke said in a statement.

“As a lifelong football fan, we know Tim is ecstatic about the opportunity to work with our internal teams and partners in building world-class marketing programs that will excite and reward our core audiences, as well as attract and engage future fans."

According to Ellis, ”I couldn't be more excited to lead the marketing program for the NFL. For me, football has always been the greatest game on earth, and I'm thrilled and honored to have the opportunity to work with them."

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