Main
Wednesday
Aug012012

NFL Network Rushes Toward 2012 Season With Serious, Quirky Advertising Push

By Barry Janoff

August 1, 2012: In the midst of baseball, the Olympics and Major League Soccer, NFL Media has unveiled a campaign to satiate fans yearning for the 2012 NFL season.

The effort, “It’s Serious Fun,” hits as NFL teams have reported to training camp and just prior to the first pre-season game of the year, the Pro Football Hall of Fame game on Aug. 5 between the New Orleans Saints and Arizona Cardinals.

The game, to air on NFL Network, will be part of the Pro Football Hall of Fame enshrinement weekend in Canton, Ohio.

The campaign is anchored by three 30-second TV spots supporting the NFL Network, the NFL Network's Thursday Night Football schedule, NFL.com and NFL.com Fantasy Football. Support includes print, radio Internet and social media. Lead agency is David & Goliath, Los Angeles.

NFL Media said the campaign stars a serious, yet quirky, spokesman who shows that "there’s more to football than Xs and Os." The spots depict the NFL as a "source of entertainment and camaraderie, a catalyst for more fun, more excitement, more competition and more time with friends."

Two of the spots are for the NFL Network's Thursday Night Football package, which ramps up this season from eight to 13 games between September-December.

"Rooftop” finds the new spokesman on top of a city building with skyscrapers and night lights behind him; “Mountain” is set on an alpine vista amidst a herd of sheep.

The third spot, “Wheat Field,” finds him in a farm field explaining "how easy and fun it is to sign-up and play the NFL’s fantasy football game."

The effort is scheduled to run throughout the season.

“This campaign marks an exciting new path for one of the strongest and best-established brands in America,” David Angelo, founder and chief creative officer for David & Goliath, said in a statement. “We are proud to work with NFL Media and engage its fervent, loyal fan base that has a boundless appetite for NFL content.”

Back to Home Page

References (7)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: football
    NYSportsJournalism.com - NFL Net Ads Serious, Quirky - NFL Network Rushes Toward 2012 Season With Serious, Quirky Advertising Push
  • Response
    Response: glicks.com.au
    wdesdodemmeachmszdf, delo zaposlitev, Wvutvxiu.
  • Response
    Response: dqpoGZBP
    NYSportsJournalism.com - NFL Net Ads Serious, Quirky - NFL Network Rushes Toward 2012 Season With Serious, Quirky Advertising Push
  • Response
    Response: lukasschool.nl
    Hola You made some good points there. I did a search on the super topic and found most people will agree with your blog Extra website Japan Guides Thanks!.
  • Response
    Response: ifs-israel.org
    Thanks for the sharing information and blog.
  • Response
    NYSportsJournalism.com - NFL Net Ads Serious, Quirky - NFL Network Rushes Toward 2012 Season With Serious, Quirky Advertising Push
  • Response
    If you really like football, you probably have a favourite team from the National Football League or two and have a list of players who like to have seen.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>