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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Wednesday
Aug012012

NFL Network Rushes Toward 2012 Season With Serious, Quirky Advertising Push

By Barry Janoff

August 1, 2012: In the midst of baseball, the Olympics and Major League Soccer, NFL Media has unveiled a campaign to satiate fans yearning for the 2012 NFL season.

The effort, “It’s Serious Fun,” hits as NFL teams have reported to training camp and just prior to the first pre-season game of the year, the Pro Football Hall of Fame game on Aug. 5 between the New Orleans Saints and Arizona Cardinals.

The game, to air on NFL Network, will be part of the Pro Football Hall of Fame enshrinement weekend in Canton, Ohio.

The campaign is anchored by three 30-second TV spots supporting the NFL Network, the NFL Network's Thursday Night Football schedule, NFL.com and NFL.com Fantasy Football. Support includes print, radio Internet and social media. Lead agency is David & Goliath, Los Angeles.

NFL Media said the campaign stars a serious, yet quirky, spokesman who shows that "there’s more to football than Xs and Os." The spots depict the NFL as a "source of entertainment and camaraderie, a catalyst for more fun, more excitement, more competition and more time with friends."

Two of the spots are for the NFL Network's Thursday Night Football package, which ramps up this season from eight to 13 games between September-December.

"Rooftop” finds the new spokesman on top of a city building with skyscrapers and night lights behind him; “Mountain” is set on an alpine vista amidst a herd of sheep.

The third spot, “Wheat Field,” finds him in a farm field explaining "how easy and fun it is to sign-up and play the NFL’s fantasy football game."

The effort is scheduled to run throughout the season.

“This campaign marks an exciting new path for one of the strongest and best-established brands in America,” David Angelo, founder and chief creative officer for David & Goliath, said in a statement. “We are proud to work with NFL Media and engage its fervent, loyal fan base that has a boundless appetite for NFL content.”

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