Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nationwide: NFL Man Of Year See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Monday
Sep102012

Lexus Joins McDonald's, Craftsman, KFC As NFL Network 'TNF' Season Sponsor

By Barry Janoff

September 10, 2012: With its schedule for the season expanded from eight to 13 games, NFL Network is becoming more of a prime destination for marketers than in previous seasons. The latest example: Lexus has signed on as the title sponsor of the halftime show for NFL Network’s Thursday Night Football.

NFL Network's Thursday Night Football debuts Sept. 13 with the Chicago Bears visiting the Green Bay Packers. It runs through Dec. 13 when the Cincinnati Bengals visit the Philadelphia Eagles.

According to NFL Network, the Lexus Halftime Show will originate live from inside each respective stadium for the entire season. Financial terms of the deal with Lexus were not disclosed.

Alliances for the weekly games on NFL Network also include Thursday Night Kickoff Presented by Craftsman, the KFC Pre-Kick Show and the McDonald's Post-Game Show.

Among its support, Lexus said it would activate on such NFL Network platforms as broadcast, Thursday Night Football streamed live on NFL Mobile from Verizon and digital, including NFL.com’s Game Center. Lexus also said it would launch a "Thursday Night Football Challenge" (with details to follow). Lexus previously had a smaller role with the Thursday night programming.

The automaker this month launched its "Stunning Work of Technology" multi-media campaign to introduce the 2013 Lexus ES. Lexus ran its first commercial on a Super Bowl broadcast this past February for the 2013 GS.

NFL Network has been running a campaign, "It's Seriously Fun," to support the enhanced Thursday Night Football schedule.

Leading in to every Thursday Night Football game, Grammy Award-winning artist Cee Lo Green will sing “I Love Football,” set to The Ramones’ “Blitzkrieg Bop.” The 90-second opener for each Thursday Night Football game will also feature videos created and uploaded by fans to coincide with the teams playing that night.

NFL Network said that Thursday Night Football last season averaged a record 7.3 million viewers (including over-the-air stations in competing team cities), which was up 4% from 2010.

NFL Network Ads Serious, Quirky

NFL, Cee Lo Give Fans A Voice

Back to Home Page

References (1)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    NYSportsJournalism.com - NFL Network Driven By Lexus - Lexus Joins McDonald's, Craftsman, KFC As NFL Network 'TNF' Season Sponsor

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>