Top
QUICK HITS

• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Monday
Sep102012

Lexus Joins McDonald's, Craftsman, KFC As NFL Network 'TNF' Season Sponsor

By Barry Janoff

September 10, 2012: With its schedule for the season expanded from eight to 13 games, NFL Network is becoming more of a prime destination for marketers than in previous seasons. The latest example: Lexus has signed on as the title sponsor of the halftime show for NFL Network’s Thursday Night Football.

NFL Network's Thursday Night Football debuts Sept. 13 with the Chicago Bears visiting the Green Bay Packers. It runs through Dec. 13 when the Cincinnati Bengals visit the Philadelphia Eagles.

According to NFL Network, the Lexus Halftime Show will originate live from inside each respective stadium for the entire season. Financial terms of the deal with Lexus were not disclosed.

Alliances for the weekly games on NFL Network also include Thursday Night Kickoff Presented by Craftsman, the KFC Pre-Kick Show and the McDonald's Post-Game Show.

Among its support, Lexus said it would activate on such NFL Network platforms as broadcast, Thursday Night Football streamed live on NFL Mobile from Verizon and digital, including NFL.com’s Game Center. Lexus also said it would launch a "Thursday Night Football Challenge" (with details to follow). Lexus previously had a smaller role with the Thursday night programming.

The automaker this month launched its "Stunning Work of Technology" multi-media campaign to introduce the 2013 Lexus ES. Lexus ran its first commercial on a Super Bowl broadcast this past February for the 2013 GS.

NFL Network has been running a campaign, "It's Seriously Fun," to support the enhanced Thursday Night Football schedule.

Leading in to every Thursday Night Football game, Grammy Award-winning artist Cee Lo Green will sing “I Love Football,” set to The Ramones’ “Blitzkrieg Bop.” The 90-second opener for each Thursday Night Football game will also feature videos created and uploaded by fans to coincide with the teams playing that night.

NFL Network said that Thursday Night Football last season averaged a record 7.3 million viewers (including over-the-air stations in competing team cities), which was up 4% from 2010.

NFL Network Ads Serious, Quirky

NFL, Cee Lo Give Fans A Voice

Back to Home Page

References (1)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    NYSportsJournalism.com - NFL Network Driven By Lexus - Lexus Joins McDonald's, Craftsman, KFC As NFL Network 'TNF' Season Sponsor

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>