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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan092016

Gillette Puts Offensive Linemen Front And Center For ProShield NFL Playoff Effort

By Barry Janoff

January 8, 2016: To help support the launch of its Fusion ProShield blades, Gillette has put three NFL offensive linemen —  a position the brand said is loaded with "unsung heroes" but which provides a lot of shield for other players — front-and-center in a new multi-media campaign.

The division of Procter & Gamble, an official marketing partner with the NFL, has drafted OLs John Urschel of the Baltimore Ravens, Trent Williams of the Washington Redskins and Roger Saffold of the St. Louis Rams to get the message out in a campaign that will ramp up through the playoffs as Super Bowl 50 nears.

The three players show their "shielding" moves — more like improv dance steps rather than profession NFL startegies — in a series of humorous spots to display how they protect their respective quarterbacks and open holes for running backs.

Urschel’s move is the “Awkwardly Sensual Uh Uh." Williams does “The Wall." Saffold shows his “Forcefield."

Expanding the campaign, Gillette is asking "offensive linemen, coaches and fans" to share online between now and Jan. 23 short videos of their own signature moves, with the brand directing people to Twitter and the hash tag #ShieldMove.

According to Gillette, submitted videos will be viewed by Urschel, Williams, and Saffold, who will select "some of their favorites to review, retweet, and name live on Twitter." (Details here.)

“Whether it’s shielding your teammates on the field or shielding from irritation while you shave with the new Gillette Fusion ProShield, great all-around protection is important when looking and performing your best,” Greg Via, Gillette’s global director of sports marketing, said in a statement.

“No one understands that more than offensive linemen, so we’re excited to team up with NFL greats John Urschel, Trent Williams and Rodger Saffold to spotlight the protectors of the gridiron," said Via.

According to Urschel, “My entire career has been centered on shielding the quarterback and providing protection on every play – that’s what we do as offensive linemen, but we do tend to fly a little bit under the radar.

"Fans might be surprised to see that some of us actually have some fun moves to show off, so I’m excited to join Gillette Fusion ProShield in finally giving my fellow offensive linemen and all of those who shield the chance to dance," said Urschel.

The Gillette Fusion ProShield is scheduled to hit retail and the Gillette Shave Club in late January.

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