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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan092016

Gillette Puts Offensive Linemen Front And Center For ProShield NFL Playoff Effort

By Barry Janoff

January 8, 2016: To help support the launch of its Fusion ProShield blades, Gillette has put three NFL offensive linemen —  a position the brand said is loaded with "unsung heroes" but which provides a lot of shield for other players — front-and-center in a new multi-media campaign.

The division of Procter & Gamble, an official marketing partner with the NFL, has drafted OLs John Urschel of the Baltimore Ravens, Trent Williams of the Washington Redskins and Roger Saffold of the St. Louis Rams to get the message out in a campaign that will ramp up through the playoffs as Super Bowl 50 nears.

The three players show their "shielding" moves — more like improv dance steps rather than profession NFL startegies — in a series of humorous spots to display how they protect their respective quarterbacks and open holes for running backs.

Urschel’s move is the “Awkwardly Sensual Uh Uh." Williams does “The Wall." Saffold shows his “Forcefield."

Expanding the campaign, Gillette is asking "offensive linemen, coaches and fans" to share online between now and Jan. 23 short videos of their own signature moves, with the brand directing people to Twitter and the hash tag #ShieldMove.

According to Gillette, submitted videos will be viewed by Urschel, Williams, and Saffold, who will select "some of their favorites to review, retweet, and name live on Twitter." (Details here.)

“Whether it’s shielding your teammates on the field or shielding from irritation while you shave with the new Gillette Fusion ProShield, great all-around protection is important when looking and performing your best,” Greg Via, Gillette’s global director of sports marketing, said in a statement.

“No one understands that more than offensive linemen, so we’re excited to team up with NFL greats John Urschel, Trent Williams and Rodger Saffold to spotlight the protectors of the gridiron," said Via.

According to Urschel, “My entire career has been centered on shielding the quarterback and providing protection on every play – that’s what we do as offensive linemen, but we do tend to fly a little bit under the radar.

"Fans might be surprised to see that some of us actually have some fun moves to show off, so I’m excited to join Gillette Fusion ProShield in finally giving my fellow offensive linemen and all of those who shield the chance to dance," said Urschel.

The Gillette Fusion ProShield is scheduled to hit retail and the Gillette Shave Club in late January.

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