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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Aug082012

NFL Kicks Off Back To Football Campaign With Eli, Nike, Serena, NY Road Runners

By Barry Janoff

August 8, 2012: Back to school? Back to the pool?

Fuhgeddaboutit! What the NFL wants fans to clamor about is going back to football.

With the assistance of Nike, Serena Williams, Condoleezza Rice, New York Road Runners and others, the league has moved front and center with a "Back to Football" multi-media effort supporting the countdown to Sept. 5, when the defending Super Bowl XLVI champion New York Giants host the Dallas Cowboys.

The game at MetLife Stadium in New Jersey, to air nationally on NBC, will not only be the start of the 2012 NFL season, but also the culmination of a month-long campaign that will encompass teams, players, marketing partners and consumer-driven activation.

Nike, now in its first season as the official uniform supplier for the NFL, is the presenting sponsor of Back to Football. The NFL said that the Back to Football theme would be "prominent across all NFL channels, including broadcast media, digital media, social media, print media and retail, at both league- and club-levels with messaging to schools, league and club partners and the entire NFL fan base."

Among the elements, the NFL and Nike are looking for 32 fans — one for each NFL team — to participate in a photo shoot in New York on Sept. 4. (Full details here.) The activation coincides with a print campaign, "It's My Team," set to break in September for the NFL women's apparel division. Among the participants are Williams, who with sister Venus has a minority investment in the Miami Dolphins, who appears in a high-end Dolphins' T-shirt.

Among the others in the print campaign are Donald Trump's wife Melania, Summer Sanders, former secretary of state Rice and daughters of the owners of the Washington Redskins and Kansas City Chiefs.

The NFL is joining with New York Road Runners, which oversees the ING NYC Marathon and numerous racing events throughout the year, for the inaugural "NFL Back to Football Run." The event, scheduled for the evening of Aug. 30, is a four-mile run through Central Park open to both casual and avid runners. Before and after the run, participants will have the oppoprtunity to win NFL-themed prizes and meet former NFL players.

Among the media elements is a 30-second spot featuring Giants quarterback Eli Manning and Cowboys' linebacker DeMarcus Ware. The spot opens with a couple in their front yard. "Hey, Eli," the guy says to Manning, who it turns out is at the Giants training facility. "I'm taking my son to his first Giants game . . . " At which point his wife, wearing a Dallas Cowboys T-shirt, interrupts by saying, ". . . his first Cowboys game."

"She's trying to turn him into a Cowboys fan," the husband continues talking to Manning. "Can you help me out, score a touchdown to win him over." After Manning agrees, the man's wife begins to talk to Ware, who is in the Cowboys' training facility. "Okay, DeMarcus, I'm going to need a sack."

After Ware agrees to her request, she takes a moment to introduce the two players. "DeMarcus . . .  Eli. Eli . . . DeMarcus." To which her husband replies, "I believe they've already met."

Then it's back to the requests. "Two touchdowns?" the husband asks Eli. "Three sacks," is his wife's response to DeMarcus. "Four touchdowns?" "Five sacks?"

The players continue to accept the challenge, although with less and less enthusiasm. Ultimately, when Manning moans at the request to score six touchdowns, the husband/dad goes for sympathy:

"It's just that he's my only son, Eli. He might become a Cowboys fan otherwise." (See the full spot here.)

The NFL is also using the effort to support its Play 60 national program, which encourages youngsters to exercise for at least one hour a day.

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