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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Eli Manning (1)

Wednesday
Aug082012

NFL Kicks Off Back To Football Campaign With Eli, Nike, Serena, NY Road Runners

By Barry Janoff

August 8, 2012: Back to school? Back to the pool?

Fuhgeddaboutit! What the NFL wants fans to clamor about is going back to football.

With the assistance of Nike, Serena Williams, Condoleezza Rice, New York Road Runners and others, the league has moved front and center with a "Back to Football" multi-media effort supporting the countdown to Sept. 5, when the defending Super Bowl XLVI champion New York Giants host the Dallas Cowboys.

The game at MetLife Stadium in New Jersey, to air nationally on NBC, will not only be the start of the 2012 NFL season, but also the culmination of a month-long campaign that will encompass teams, players, marketing partners and consumer-driven activation.

Nike, now in its first season as the official uniform supplier for the NFL, is the presenting sponsor of Back to Football. The NFL said that the Back to Football theme would be "prominent across all NFL channels, including broadcast media, digital media, social media, print media and retail, at both league- and club-levels with messaging to schools, league and club partners and the entire NFL fan base."

Among the elements, the NFL and Nike are looking for 32 fans — one for each NFL team — to participate in a photo shoot in New York on Sept. 4. (Full details here.) The activation coincides with a print campaign, "It's My Team," set to break in September for the NFL women's apparel division. Among the participants are Williams, who with sister Venus has a minority investment in the Miami Dolphins, who appears in a high-end Dolphins' T-shirt.

Among the others in the print campaign are Donald Trump's wife Melania, Summer Sanders, former secretary of state Rice and daughters of the owners of the Washington Redskins and Kansas City Chiefs.

The NFL is joining with New York Road Runners, which oversees the ING NYC Marathon and numerous racing events throughout the year, for the inaugural "NFL Back to Football Run." The event, scheduled for the evening of Aug. 30, is a four-mile run through Central Park open to both casual and avid runners. Before and after the run, participants will have the oppoprtunity to win NFL-themed prizes and meet former NFL players.

Among the media elements is a 30-second spot featuring Giants quarterback Eli Manning and Cowboys' linebacker DeMarcus Ware. The spot opens with a couple in their front yard. "Hey, Eli," the guy says to Manning, who it turns out is at the Giants training facility. "I'm taking my son to his first Giants game . . . " At which point his wife, wearing a Dallas Cowboys T-shirt, interrupts by saying, ". . . his first Cowboys game."

"She's trying to turn him into a Cowboys fan," the husband continues talking to Manning. "Can you help me out, score a touchdown to win him over." After Manning agrees, the man's wife begins to talk to Ware, who is in the Cowboys' training facility. "Okay, DeMarcus, I'm going to need a sack."

After Ware agrees to her request, she takes a moment to introduce the two players. "DeMarcus . . .  Eli. Eli . . . DeMarcus." To which her husband replies, "I believe they've already met."

Then it's back to the requests. "Two touchdowns?" the husband asks Eli. "Three sacks," is his wife's response to DeMarcus. "Four touchdowns?" "Five sacks?"

The players continue to accept the challenge, although with less and less enthusiasm. Ultimately, when Manning moans at the request to score six touchdowns, the husband/dad goes for sympathy:

"It's just that he's my only son, Eli. He might become a Cowboys fan otherwise." (See the full spot here.)

The NFL is also using the effort to support its Play 60 national program, which encourages youngsters to exercise for at least one hour a day.

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