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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Olympics: Y&R 'Fearless' Winter Games Ads Below

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CFB Title Games '21-24
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NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Aug052009

NFL Deal Kicks Off As P&G Sales Sacked For A Loss

August 5, 2009: Proctor & Gamble, looking for ways to counteract the impact of declining sales, has officially unveiled a multi-year marketing and sponsorship alliance with the National Football League that will kick off during the upcoming season. Financial details were not revealed but analysts but the value at more than $10 million.

According to P&G, more than a dozen of its brands will begin to leverage NFL assets and collective team marks as the “official locker room products of the NFL ” via fully integrated marketing initiatives and retail-specific executions. In addition to the exclusive retail marketing rights, P&G will also maintain the right to market its brands through NFL.com, NFL Network, the Pro Bowl and Super Bowl. The products include Febreze, Gillette, Head & Shoulders and Old Spice. Prilosec OTC will continue its long-standing sponsorship with the NFL for the 2009 season.

Other P&G brands will have the right to activate NFL marks within key retail accounts, including Bounty, Cascade, Charmin, Crest, Dawn, Gain, Oral B and Tide. These brands may use the NFL logo in national and local in-store merchandising campaigns and retail circulars.The P&G brands will have exclusivity in their respective product categories under the NFL shield.

In its just released fourth quarter finances, P&G said that profit fell 18% for the three months ending June 30, with earnings of $2.5 billion, down from $3 billion from a year ago. The Cincinnati-based company also reported it expects net sales for the next quarter to be down 7-10%. The NFL details come as Bob McDonald moves in as CEO following A.G. Lafley, the nine-year CEO who now is P&G chairman.

"This sponsorship brings together two of America's most venerable brands," Mark Waller, the NFL's svp-sales and marketing, said in a statement. "The NFL and P&G brands are deeply embedded in the daily lives of Americans and we look forward to delivering innovative programs with the company."

Added Jason Dial, director of global sports marketing for P&G, "The NFL is the ultimate battleground and P&G products deliver, not just in NFL locker rooms, but in homes all across the United States.” Back to Home Page