Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Hyundai NFL: Josh Allen See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Aug052009

NFL Deal Kicks Off As P&G Sales Sacked For A Loss

August 5, 2009: Proctor & Gamble, looking for ways to counteract the impact of declining sales, has officially unveiled a multi-year marketing and sponsorship alliance with the National Football League that will kick off during the upcoming season. Financial details were not revealed but analysts but the value at more than $10 million.

According to P&G, more than a dozen of its brands will begin to leverage NFL assets and collective team marks as the “official locker room products of the NFL ” via fully integrated marketing initiatives and retail-specific executions. In addition to the exclusive retail marketing rights, P&G will also maintain the right to market its brands through NFL.com, NFL Network, the Pro Bowl and Super Bowl. The products include Febreze, Gillette, Head & Shoulders and Old Spice. Prilosec OTC will continue its long-standing sponsorship with the NFL for the 2009 season.

Other P&G brands will have the right to activate NFL marks within key retail accounts, including Bounty, Cascade, Charmin, Crest, Dawn, Gain, Oral B and Tide. These brands may use the NFL logo in national and local in-store merchandising campaigns and retail circulars.The P&G brands will have exclusivity in their respective product categories under the NFL shield.

In its just released fourth quarter finances, P&G said that profit fell 18% for the three months ending June 30, with earnings of $2.5 billion, down from $3 billion from a year ago. The Cincinnati-based company also reported it expects net sales for the next quarter to be down 7-10%. The NFL details come as Bob McDonald moves in as CEO following A.G. Lafley, the nine-year CEO who now is P&G chairman.

"This sponsorship brings together two of America's most venerable brands," Mark Waller, the NFL's svp-sales and marketing, said in a statement. "The NFL and P&G brands are deeply embedded in the daily lives of Americans and we look forward to delivering innovative programs with the company."

Added Jason Dial, director of global sports marketing for P&G, "The NFL is the ultimate battleground and P&G products deliver, not just in NFL locker rooms, but in homes all across the United States.” Back to Home Page