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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Friday
Apr272012

Roll Tide: Procter & Gamble Laundry Brand Takes On Full Load Of NFL Team Alliances

Special to NYSportsJournalism

April 25, 2012: Procter & Gamble this week took a significant step in its official alliance with the NFL by signing a deal that now makes its Tide brand a partner of all 32 league teams.

Tide becomes only the second brand behind Gatorade with rights to all 32 teams.
 
The move follows P&G's recent alliance with 28 U.S. Olympians and hopefuls for the 2012 Summer Games in London, which includes Tide, Gillette, Duracell, Head & Shoulders, Bounty and CoverGirl.

The expanded role follows P&G research that "more than 90% of [NFL] teams were already using the product, tackling the NFL’s stains with Tide’s Acti-Lift formula."

According to Ed Wagner (photo, left), the equipment manager of the Super Bowl XLVI champion New York Giants, the team uses Tide to wash 5,510 pounds of laundry every week, which is more than twice as much as the average U.S. household does in an entire year.

Even with that in mind, P&G said that marketing will target women, which "make up 44% of the NFL’s fan base, with 45 million women watching the sport weekly on TV.  And female buyers – who make 70% of all household purchase decisions – also account for nearly $150 million in NFL gear sales annually," per the company.

Sundar Raman (photo, right), Tide’s marketing director, said that the sponsorship will be fully integrated across all marketing channels. Tide products will prominently display the NFL shield this season, and that the brand will take advantage of NFL team partnerships in local marketing efforts. Tide's Olympic efforts include a rebranded package that features the Team USA emblem and an American flag design.

P&G has been an official NFL partner since 2009. Among other brands, Old Spice and Head & Shoulders have used current or former NFL players to advance the alliance among consumers and fans.

”We are pleased to welcome Tide to the NFL family and to expand our relationship with Procter & Gamble,” Keith Turner, NFL svp-media sales and sponsorship, said in a statement. “Tide has been in NFL locker rooms for years and we look forward to having them as the newest ‘official locker room product of the NFL,’ to connect with the fans of all of our teams in new and innovative ways.”

PHOTO: Gary He/Insider Images for Tide

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