Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Olympics: Y&R 'Fearless' Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Monday
Nov012010

NFL Players Pack It In For FedEx Promotion

November 1, 2010: Some NFL teams are packing on the victories, with the ultimate goal of reaching Super Bowl XLV at Cowboys Stadium; for other teams, the Super Bowl ship has already sailed away.

From now until Dec. 31, 2010, FedEx is aiming for both packing and shipping, and has unveiled a promotion that gives consumers the chance to win a locker room's worth of NFL goodies. In addition, during the holiday-heavy months of November and December, NFL players will join with FedEx workers at FedEx Office locations in seven NFL cities "to deliver a winning holiday season for its customers."

Long-time NFL marketing partner FedEx said that its NFL promotion is specifically designed to bring attention to the services being offered during its busiest time of the year. FedEx is the official delivery service sponsor of the NFL, Super Bowl and Pro Bowl.

“Last year, we shipped 13.6 million packages across the country and around the world on Dec. 14 alone, which was our busiest day,” Kim Dixon, evp and COO for FedEx Office, said in a statement. “At FedEx, our goal is to always deliver an outstanding customer experience, and we want people to know they can count on us to get their packages where they need to be this holiday season — safely and on-time.”

The second annual “Pack and Ship with the Pros” promotion is open to consumers nationwide, with top offerings of 2011 NFL season tickets, autographed merchandise and other prizes. (Full details here.) Consumers can signing up at more than 1,800 U.S. FedEx Office locations this season.

To help support the promotion, players such as Dallas Cowboys linebacker DeMarcus Ware and others at FedEx locations in Indianapolis (Colts), Chicago (Bears), Boston (New England Patriots), Pittsburgh (Steelers), Denver (Broncos) and Washington (Redskins) will take time to work with consumers in shipping their holiday packages. FedEx is directing people to its Twitter page "to find out which NFL players may be working behind the counter in your area."

According to Ware, whose Cowboys seem destined to be packing their bags for home rather than the NFL playoffs and a shot at the Super Bowl in their own stadium, “Instead of pass rushing, I’ll be packing and shipping with the pros at FedEx Office. I’ll have some fun with my fans in a new environment, while learning how to package up some of those special holiday gifts.”

Among other activations, FedEx currently handles the FedEx Air & Ground Players of the Week, as voted on by fans and consumers. That ultimately will lead to the FedEx Air Player and FedEx Ground Player of the Year honors. Those awards were won last season by QB Drew Brees of the New Orleans Saints and RB Chris Johnson of the Tennessee Titans, respectively. FedEx, which has been sponsor of these award since 2003, plans to unveil the winners of the 2010 honors during Super Bowl XLV festivities.

Back to Super Bowl XLV

Back to NFL

Back to Home Page