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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep122012

QB Stafford Joins Football HOFs Rice, Young In Van Heusen Marketing Playbook 

By Barry Janoff

September 12, 2012: If you are a young quarterback in the NFL, it may be harder to find two better mentors than Steve Young and Jerry Rice when it comes to looks and style.

Matthew Stafford, now in his third season as quarterback for the Detroit Lions, will have that opportunity. Stafford is joining the Hall of Famers for the 2012 Van Heusen "Institute of Style" campaign, which will include such elements as TV, print, POP and digital, the latter anchored by a “Style in Training” sweepstakes at Van Heusen's Facebook page.

The media buy includes ESPN, NBC Sports, NFL Network, GQ and ESPN the Magazine, with additional campaign elements will be unveiled during the course of the NFL season.

At the Institute of Style, the 23-year-old Stafford will advance from trainee to graduate under the auspices of Young and Rice, who are veterans of the Van Heusen campaign.

The scenario will use feature a series of playbooks intended to help consumers improve their style, including "Improving Your Field Position," (looks appropriate for the office) and "Double Your Coverage" (the best ways to layer sweaters, shirts and ties), according to Van Heusen.

At Van Heusen’s Facebook page, visitors can enter the Style in Training sweepstakes, offering such prizes as a three-day trip to New York, which comes with an Institute of Style transformation, and tickets and sideline passes to NFL games. (Full details here.)

Young was an NFL quarterback from 1985-99, the majority with the San Francisco 49ers. Rice was a wide receiver for the 49ers for 15 of his 19 NFL seasons and was Young's teammate when San Francisco won Super Bowls XXIII, XXIV and XXIX.

Stafford played in three games during this rookie year, but last season started all 16 games for the Lions. He passed for more then 5,000 years with 41 TDs and helped to lead the team to the playoffs with a 10-6 record, Detroit's first winning season since 2000.

“What’s unique about this year’s campaign is being able to follow Matthew’s transition from style trainee to graduate."

Van Heusen envisions Stafford targeting young males.

“We are thrilled to have Matthew join the Institute of Style,” Mike Kelly, evp-marketing for Van Heusen's parent company, PVH Corp., said in a statement. “What’s unique about this year’s campaign is being able to follow Matthew’s transition from style trainee to graduate. Our core consumer can relate to this transition. We provide them with tips from our trusted team of experts to help improve their looks, which are conveyed through a truly dynamic digital experience.”

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