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• Tostitos, the Official Chip and Dip of the NFL, is offering a personalized ad for every person throwing a Super Bowl party at Tostitos.com, "Super Bowl Ads for All, a digital "invite creator that composes a completely unique and personalized Super Bowl party invitation."

• Dale Earnhardt Jr. will make his NBC debut as a contributor during the network’s coverage of Super Bowl LII on Feb. 4, traveling to Minnesota to participate in NBC’s Super Bowl Pre-Game Show; and then at the Olympic Winter Games, beginning Feb. 8,when he will travel to PyeongChang.

• FanDuel has named Mike Raffensperger CMO. He previously was head of marketing for Amazon Advertising; prior to that, he was director of digital marketing & strategy for DirecTV.

• NBC Olympics has produced a two-part original series in advance of its 2,400 hours of coverage of XXIII Olympic Winter Games from South Korea, Go for the Gold and Meet Team USA, which will stream on Netflix beginning today (Jan.15).

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
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18. Baltimore Ravens
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20. Arizona Cardinals

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep122012

QB Stafford Joins Football HOFs Rice, Young In Van Heusen Marketing Playbook 

By Barry Janoff

September 12, 2012: If you are a young quarterback in the NFL, it may be harder to find two better mentors than Steve Young and Jerry Rice when it comes to looks and style.

Matthew Stafford, now in his third season as quarterback for the Detroit Lions, will have that opportunity. Stafford is joining the Hall of Famers for the 2012 Van Heusen "Institute of Style" campaign, which will include such elements as TV, print, POP and digital, the latter anchored by a “Style in Training” sweepstakes at Van Heusen's Facebook page.

The media buy includes ESPN, NBC Sports, NFL Network, GQ and ESPN the Magazine, with additional campaign elements will be unveiled during the course of the NFL season.

At the Institute of Style, the 23-year-old Stafford will advance from trainee to graduate under the auspices of Young and Rice, who are veterans of the Van Heusen campaign.

The scenario will use feature a series of playbooks intended to help consumers improve their style, including "Improving Your Field Position," (looks appropriate for the office) and "Double Your Coverage" (the best ways to layer sweaters, shirts and ties), according to Van Heusen.

At Van Heusen’s Facebook page, visitors can enter the Style in Training sweepstakes, offering such prizes as a three-day trip to New York, which comes with an Institute of Style transformation, and tickets and sideline passes to NFL games. (Full details here.)

Young was an NFL quarterback from 1985-99, the majority with the San Francisco 49ers. Rice was a wide receiver for the 49ers for 15 of his 19 NFL seasons and was Young's teammate when San Francisco won Super Bowls XXIII, XXIV and XXIX.

Stafford played in three games during this rookie year, but last season started all 16 games for the Lions. He passed for more then 5,000 years with 41 TDs and helped to lead the team to the playoffs with a 10-6 record, Detroit's first winning season since 2000.

“What’s unique about this year’s campaign is being able to follow Matthew’s transition from style trainee to graduate."

Van Heusen envisions Stafford targeting young males.

“We are thrilled to have Matthew join the Institute of Style,” Mike Kelly, evp-marketing for Van Heusen's parent company, PVH Corp., said in a statement. “What’s unique about this year’s campaign is being able to follow Matthew’s transition from style trainee to graduate. Our core consumer can relate to this transition. We provide them with tips from our trusted team of experts to help improve their looks, which are conveyed through a truly dynamic digital experience.”

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