Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep122012

QB Stafford Joins Football HOFs Rice, Young In Van Heusen Marketing Playbook 

By Barry Janoff

September 12, 2012: If you are a young quarterback in the NFL, it may be harder to find two better mentors than Steve Young and Jerry Rice when it comes to looks and style.

Matthew Stafford, now in his third season as quarterback for the Detroit Lions, will have that opportunity. Stafford is joining the Hall of Famers for the 2012 Van Heusen "Institute of Style" campaign, which will include such elements as TV, print, POP and digital, the latter anchored by a “Style in Training” sweepstakes at Van Heusen's Facebook page.

The media buy includes ESPN, NBC Sports, NFL Network, GQ and ESPN the Magazine, with additional campaign elements will be unveiled during the course of the NFL season.

At the Institute of Style, the 23-year-old Stafford will advance from trainee to graduate under the auspices of Young and Rice, who are veterans of the Van Heusen campaign.

The scenario will use feature a series of playbooks intended to help consumers improve their style, including "Improving Your Field Position," (looks appropriate for the office) and "Double Your Coverage" (the best ways to layer sweaters, shirts and ties), according to Van Heusen.

At Van Heusen’s Facebook page, visitors can enter the Style in Training sweepstakes, offering such prizes as a three-day trip to New York, which comes with an Institute of Style transformation, and tickets and sideline passes to NFL games. (Full details here.)

Young was an NFL quarterback from 1985-99, the majority with the San Francisco 49ers. Rice was a wide receiver for the 49ers for 15 of his 19 NFL seasons and was Young's teammate when San Francisco won Super Bowls XXIII, XXIV and XXIX.

Stafford played in three games during this rookie year, but last season started all 16 games for the Lions. He passed for more then 5,000 years with 41 TDs and helped to lead the team to the playoffs with a 10-6 record, Detroit's first winning season since 2000.

“What’s unique about this year’s campaign is being able to follow Matthew’s transition from style trainee to graduate."

Van Heusen envisions Stafford targeting young males.

“We are thrilled to have Matthew join the Institute of Style,” Mike Kelly, evp-marketing for Van Heusen's parent company, PVH Corp., said in a statement. “What’s unique about this year’s campaign is being able to follow Matthew’s transition from style trainee to graduate. Our core consumer can relate to this transition. We provide them with tips from our trusted team of experts to help improve their looks, which are conveyed through a truly dynamic digital experience.”

Back to Home Page