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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Final Four '22 In NOLA
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep112015

Adidas Signs Aaron Rodgers To Quarterback Marketing, New Products, Boost Sales

Special to NYSportsJournalism.com

September 10, 2015: Aaron Rodgers, perhaps known as much by non-football fans for his "Discount Double Check" move off the field as he is by football fans for his prowess on the field, has signed a multi-year endorsement deal with adidas.

Financial terms of the deal with the 2014 NFL MVP, who previously was with rival Nike, were not released.

The quarterback for the Green Bay Packers joins an adidas roster of NFL players that includes DeMarco Murray (Philadelphia Eagles), Jimmy Graham (Seattle Seahawks), Sammy Watkins (Buffalo Bills) and Von Miller (Denver Broncos), as well as six first round picks from the 2015 NFL Draft.

“Adidas is an inspiring brand, with a ton of momentum, and this is something I wanted and needed to be a part of,” Rodgers said in a statement. “I’ve set the bar high throughout my career and the opportunity to collaborate and have influence on products and marketing with adidas is a game-changer for me.”

The move comes as adidas has seen its market share of sports apparel and footwear sales in the U.S. come under attack by Under Armour and Skechers, all of whom trail Nike.

According to adidas, the Green Bay Packers quarterback will debut adidas cleats this season and "collaborate on future product development across footwear, training apparel and equipment (and) take a leading role in upcoming adidas brand marketing campaigns.

Murray, Graham and Watkins appear in a new adidas spot, "The Need For Speed" (pictured below).

“Football is the pinnacle of sports culture in U.S. and the league MVP joining adidas is monumental for our brand,” Mark King, adidas Group President, said in a statement. “It’s a bold statement when the best player in the biggest sport leaves our competitor to join our team. This is just the start, as we continue to reignite our brand in America.”

Rodgers earns about $5 million in endorsements (prior to the adidas deal), according to industry analysts, most recently in a series of humorous "Discount Double Check" spots for State Farm.

Last year, he appeared in promo spots for ESPN and the movie Neighbors.

“We are the fastest growing football brand in the industry and partnering with Aaron continues this momentum,” Mark Daniels, vp-U.S. Team Sports for adidas, said in a statement. “Aaron is a creator on the field and has built a game different than any other player in the league. His style of play and confidence align perfectly with our brand and he will no doubt help us build on the tremendous energy and vision for adidas Football.”
 
Rodgers has guided the Packers to the post-season in each of the last six seasons, including a victory in Super Bowl XLV in which he was named MVP. Rodgers earned his first league MVP in 2011 and has been selected to the Pro Bowl four times.

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