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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar232015

Core Power Inks NFL's Romo, NBA's Walker To Challenge Sports Energy Drink Category 

By Barry Janoff

March 22, 2015: In a move intended to take on sports energy drinks such as Gatorade, PowerAde and VitaminWater as well as the burgeoning coconut water category, Core Power has signed a roster of sports athletes to promote and appear in marketing for its line of high protein milk shakes.

The most notable of the group is Tony Romo, veteran quarterback for the NFL's Dallas Cowboys.

Core Power, from Fairlife LLC and distributed by Coca-Cola, has also signed Kemba Walker of the NBA's Charlotte Hornets, NHL New York Rangers team captain Ryan McDonagh, Patrick Sharp of the Chicago Blackhawks, Paralympic athlete Blake Leeper and trainer Shaun T.

The athletes will be part of a mutli-platform campaign from Chicago-based Fairlife, "Everyday Awesome," in which they will promote the theme, "Awesome happens every day and is worthy of recognition."

Financial terms of the deal with Romo and the other players were not disclosed.

Core Power, which launched in 2012, initially used sampling at running and endurance events to get the word out, according to Fairlife. It now seeks to directly tap into the fan bases of the NFL, NBA and NHL, as well as endurance athletes.

According to Steve Jones, CEO for Fairlife, "Core Power is for the 'Everyday Awesome' person that puts their heart and soul into personal achievement: from simple active living to fitness enthusiast to elite athlete. Regardless of skill level, they strive to be better every day and are determined to reach their personal best."

"Core Power is really simple and pure,"  Romo said in a statement. "And that's what you're looking for — you want it to be simple."

The new campaign, targeting core athletes and "weekend warriors," will be anchored by print, Internet and social media, sees each of the athlete endorsers giving a reason why Core Power works for them.

"Because I work on Sundays," says Romo.

"Because work is a workout," says McDonagh.

"Because I want to be the best," offers Walker.

Regarding the addition of Romo, Walker, McDonagh and the others, Jones said, "It's these amazing everyday athletes and weekend warriors that serve as inspiration to us all. Our new 'Everyday Awesome' campaign highlights our athlete endorsers off the field as well as on, showing 24/7 determination towards reaching their personal goals of fitness, wellness and achievement."

Core Power high protein milk shake launched in 2012 when Select Milk Producers entered into a partnership with Coca-Cola to form Fairlife, LLC. The Coca‑Cola Co is the distribution partner for the products that Fairlife, LLC, creates, markets and sells.

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