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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Which Team Will Win Overwatch League 2018?
 
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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul272015

NFL QB's Eli Manning, Tony Romo Go All Rob Lowe For DirecTV Sunday Ticket

By Barry Janoff

July 27, 2015: In the world of DirecTV, it takes a team of NFL quarterbacks to replace actor Rob Lowe.

A campaign for the subscription cable provider saw Lowe play opposite inferior versions of himself intended to represent DirecTV's competition, including awkward, creepy, less attractive, scrawny arms and meathead. The ads ended with the real Lowe offering, "Don't be like this me. Get rid of cable and upgrade to DirecTV."

In a case of turnabout being fair play, DirecTV had to pull the ads this past April when Comcast complained to the Better Business Bureau that statements made in the campaign were unsubstantiated, which led to the BBB's National Advertising Division review board requesting the DirecTV either pull or redo the campaign.

Now, with the NFL season approaching, DirecTV is supporting its NFL Sunday Ticket package with a Lowe-esque campaign in which Eli Manning, quarterback for the New York Giants, and Dallas Cowboys quarterback Tony Romo represent DirecTV and their lesser alter-egos are cable.

Manning previously appeared with brother Peyton, quarterback for the Denver Broncos, in several humorous DirecTV ads. The company signed Romo along with Indianapolis Colts quarterback Andrew Luck this past April.

DirecTV this week also broke a spot with Luck, "Hide and Seek," in which the Luck without DirecTV lacks for quality NFL viewing and has plenty of time to play games with his cats.

"I wanna thank DirecTV for allowing me to show off my true self," Romo wrote on his Twitter account. "Embarrassing is an understatement."

The campaign is breaking as AT&T has completed its estimated $67 billion acquisition of DirecTV, which claims more than 20 million subscribers.

“The Mannings demand excellence from their teammates, so we knew we had to go big in the first round and select the highest caliber talent to expand our roster," Alex Kaplan, svp-marketing for DirecTV, said in a statement when Romo and Luck were signed. "Tony and Andrew were the most obvious picks. With four of the most prominent performers and personalities in the NFL, we’re taking our NFL Sunday Ticket marketing game to a whole new level.”

The generic Lowe campaign was directly replaced by a series of on-going ads featuring model Hannah Davis and her talking horse.

In his 30-second spot, a well-dressed Manning explains that only "DirecTV's NFL Sunday Ticket gives you every game, every Sunday. All in stunning HD." Meanwhile, "Bad comedian" Manning, bald and slovenly, offers, "With cable, I get HD — as in huge disappointment!" The poor showing continues with "Bad comedian" Manning on-stage in a musty club. "Wanna see a picture of my mother-in-lay? Neither do I!"

"Don't be like this me," says Manning. "Get NFL Sunday Ticket. Only on DirecTV." (See the full spot here.)

Romo in his commercial says, "Only DirecTV's NFL Sunday Ticket lets you watch every game live from start to finish. Romo's counterpart, offers as mellow (and all bald) "Arts and Craftsy" Romo, "With cable, you don't get every game. So I channel my frustrations using paper måché"

Later, "Arts and Craftsy" Romo shows off another creation. "I mixed a cup cake and an brownie. I call it a crown."

The real Romo says, "Get NFL Sunday Ticket. Only on DirecTV." (See the full spot here.)
 
Lead agency is Grey, NY.

"With DirecTV NFL Sunday Ticket, Eli Manning knows he can watch every play of every NFL game each Sunday in stunning HD quality," offered DirecTV. "Bad Comedian Eli Manning has cable and knows his HD is actually a huge disappointment. Don't be like Bad Comedian Eli Manning. Upgrade to DirecTV today."

As for the Romo ad, "With DirecTV NFL Sunday Ticket, Tony Romo knows he can watch every single NFL game live each Sunday," said DirecTV. "Arts and Craftsy Tony Romo only has cable and can't watch every game, so he channels his frustrations by using paper mache. Tony Romo can pick out any game he wants to with DirecTV NFL Sunday Ticket's eight-game mix channel, while Arts and Craftsy Tony Romo can only mix cupcakes and brownies. Don't be like Arts and Craftsy Tony Romo. Upgrade to DirecTV today."

DirecTV Adds Romo, Luck To Manning Brothers

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