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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul272015

NFL QB's Eli Manning, Tony Romo Go All Rob Lowe For DirecTV Sunday Ticket

By Barry Janoff

July 27, 2015: In the world of DirecTV, it takes a team of NFL quarterbacks to replace actor Rob Lowe.

A campaign for the subscription cable provider saw Lowe play opposite inferior versions of himself intended to represent DirecTV's competition, including awkward, creepy, less attractive, scrawny arms and meathead. The ads ended with the real Lowe offering, "Don't be like this me. Get rid of cable and upgrade to DirecTV."

In a case of turnabout being fair play, DirecTV had to pull the ads this past April when Comcast complained to the Better Business Bureau that statements made in the campaign were unsubstantiated, which led to the BBB's National Advertising Division review board requesting the DirecTV either pull or redo the campaign.

Now, with the NFL season approaching, DirecTV is supporting its NFL Sunday Ticket package with a Lowe-esque campaign in which Eli Manning, quarterback for the New York Giants, and Dallas Cowboys quarterback Tony Romo represent DirecTV and their lesser alter-egos are cable.

Manning previously appeared with brother Peyton, quarterback for the Denver Broncos, in several humorous DirecTV ads. The company signed Romo along with Indianapolis Colts quarterback Andrew Luck this past April.

DirecTV this week also broke a spot with Luck, "Hide and Seek," in which the Luck without DirecTV lacks for quality NFL viewing and has plenty of time to play games with his cats.

"I wanna thank DirecTV for allowing me to show off my true self," Romo wrote on his Twitter account. "Embarrassing is an understatement."

The campaign is breaking as AT&T has completed its estimated $67 billion acquisition of DirecTV, which claims more than 20 million subscribers.

“The Mannings demand excellence from their teammates, so we knew we had to go big in the first round and select the highest caliber talent to expand our roster," Alex Kaplan, svp-marketing for DirecTV, said in a statement when Romo and Luck were signed. "Tony and Andrew were the most obvious picks. With four of the most prominent performers and personalities in the NFL, we’re taking our NFL Sunday Ticket marketing game to a whole new level.”

The generic Lowe campaign was directly replaced by a series of on-going ads featuring model Hannah Davis and her talking horse.

In his 30-second spot, a well-dressed Manning explains that only "DirecTV's NFL Sunday Ticket gives you every game, every Sunday. All in stunning HD." Meanwhile, "Bad comedian" Manning, bald and slovenly, offers, "With cable, I get HD — as in huge disappointment!" The poor showing continues with "Bad comedian" Manning on-stage in a musty club. "Wanna see a picture of my mother-in-lay? Neither do I!"

"Don't be like this me," says Manning. "Get NFL Sunday Ticket. Only on DirecTV." (See the full spot here.)

Romo in his commercial says, "Only DirecTV's NFL Sunday Ticket lets you watch every game live from start to finish. Romo's counterpart, offers as mellow (and all bald) "Arts and Craftsy" Romo, "With cable, you don't get every game. So I channel my frustrations using paper måché"

Later, "Arts and Craftsy" Romo shows off another creation. "I mixed a cup cake and an brownie. I call it a crown."

The real Romo says, "Get NFL Sunday Ticket. Only on DirecTV." (See the full spot here.)
 
Lead agency is Grey, NY.

"With DirecTV NFL Sunday Ticket, Eli Manning knows he can watch every play of every NFL game each Sunday in stunning HD quality," offered DirecTV. "Bad Comedian Eli Manning has cable and knows his HD is actually a huge disappointment. Don't be like Bad Comedian Eli Manning. Upgrade to DirecTV today."

As for the Romo ad, "With DirecTV NFL Sunday Ticket, Tony Romo knows he can watch every single NFL game live each Sunday," said DirecTV. "Arts and Craftsy Tony Romo only has cable and can't watch every game, so he channels his frustrations by using paper mache. Tony Romo can pick out any game he wants to with DirecTV NFL Sunday Ticket's eight-game mix channel, while Arts and Craftsy Tony Romo can only mix cupcakes and brownies. Don't be like Arts and Craftsy Tony Romo. Upgrade to DirecTV today."

DirecTV Adds Romo, Luck To Manning Brothers

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