Top
NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jul272015

NFL QB's Eli Manning, Tony Romo Go All Rob Lowe For DirecTV Sunday Ticket

By Barry Janoff

July 27, 2015: In the world of DirecTV, it takes a team of NFL quarterbacks to replace actor Rob Lowe.

A campaign for the subscription cable provider saw Lowe play opposite inferior versions of himself intended to represent DirecTV's competition, including awkward, creepy, less attractive, scrawny arms and meathead. The ads ended with the real Lowe offering, "Don't be like this me. Get rid of cable and upgrade to DirecTV."

In a case of turnabout being fair play, DirecTV had to pull the ads this past April when Comcast complained to the Better Business Bureau that statements made in the campaign were unsubstantiated, which led to the BBB's National Advertising Division review board requesting the DirecTV either pull or redo the campaign.

Now, with the NFL season approaching, DirecTV is supporting its NFL Sunday Ticket package with a Lowe-esque campaign in which Eli Manning, quarterback for the New York Giants, and Dallas Cowboys quarterback Tony Romo represent DirecTV and their lesser alter-egos are cable.

Manning previously appeared with brother Peyton, quarterback for the Denver Broncos, in several humorous DirecTV ads. The company signed Romo along with Indianapolis Colts quarterback Andrew Luck this past April.

DirecTV this week also broke a spot with Luck, "Hide and Seek," in which the Luck without DirecTV lacks for quality NFL viewing and has plenty of time to play games with his cats.

"I wanna thank DirecTV for allowing me to show off my true self," Romo wrote on his Twitter account. "Embarrassing is an understatement."

The campaign is breaking as AT&T has completed its estimated $67 billion acquisition of DirecTV, which claims more than 20 million subscribers.

“The Mannings demand excellence from their teammates, so we knew we had to go big in the first round and select the highest caliber talent to expand our roster," Alex Kaplan, svp-marketing for DirecTV, said in a statement when Romo and Luck were signed. "Tony and Andrew were the most obvious picks. With four of the most prominent performers and personalities in the NFL, we’re taking our NFL Sunday Ticket marketing game to a whole new level.”

The generic Lowe campaign was directly replaced by a series of on-going ads featuring model Hannah Davis and her talking horse.

In his 30-second spot, a well-dressed Manning explains that only "DirecTV's NFL Sunday Ticket gives you every game, every Sunday. All in stunning HD." Meanwhile, "Bad comedian" Manning, bald and slovenly, offers, "With cable, I get HD — as in huge disappointment!" The poor showing continues with "Bad comedian" Manning on-stage in a musty club. "Wanna see a picture of my mother-in-lay? Neither do I!"

"Don't be like this me," says Manning. "Get NFL Sunday Ticket. Only on DirecTV." (See the full spot here.)

Romo in his commercial says, "Only DirecTV's NFL Sunday Ticket lets you watch every game live from start to finish. Romo's counterpart, offers as mellow (and all bald) "Arts and Craftsy" Romo, "With cable, you don't get every game. So I channel my frustrations using paper måché"

Later, "Arts and Craftsy" Romo shows off another creation. "I mixed a cup cake and an brownie. I call it a crown."

The real Romo says, "Get NFL Sunday Ticket. Only on DirecTV." (See the full spot here.)
 
Lead agency is Grey, NY.

"With DirecTV NFL Sunday Ticket, Eli Manning knows he can watch every play of every NFL game each Sunday in stunning HD quality," offered DirecTV. "Bad Comedian Eli Manning has cable and knows his HD is actually a huge disappointment. Don't be like Bad Comedian Eli Manning. Upgrade to DirecTV today."

As for the Romo ad, "With DirecTV NFL Sunday Ticket, Tony Romo knows he can watch every single NFL game live each Sunday," said DirecTV. "Arts and Craftsy Tony Romo only has cable and can't watch every game, so he channels his frustrations by using paper mache. Tony Romo can pick out any game he wants to with DirecTV NFL Sunday Ticket's eight-game mix channel, while Arts and Craftsy Tony Romo can only mix cupcakes and brownies. Don't be like Arts and Craftsy Tony Romo. Upgrade to DirecTV today."

DirecTV Adds Romo, Luck To Manning Brothers

Back to Home Page