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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct122010

Adidas Out, Nike, New Era In As NFL Redesigns Its $2B Apparel Category

October 12, 2010: In a move that will have a profound effect on the way companies, fans and consumers do business with the National Football League, the league said it would not renew its deal with Reebok as its official apparel uniform supplier, naming rival Nike to fill that lucrative spot beginning in 2012. The NFL said it would also have six other "major apparel partners" beginning in April 2012, each under five-year deals, as it moves to "evolve its apparel business."

The NFL unveiled its apparel category plans in Chicago at the annual fall league meeting, where clubs approved the new structure. Analysts said the league's licensed apparel business at retail was nearly $2 billion in 2009.

Nike previously had official apparel status with the NFL in 2001. Also joining the category roster is New Era, which will become the official on-field headwear supplier and will produce headwear for the sidelines and for fans. New Era's current deals include Major League Baseball, the NBA and the NHL.

"We believe our agreement with the NFL enhances the Nike brand, and provides a significant opportunity to drive growth across the business — both in our performance products and sportswear," Charlie Denson, president of Nike Brand, told the Associated Press.

Reebok, a division of adidas, and the NFL signed a 10-year deal in 2001, valued at $300 million. Reebok will continue to be the NFL’s official outfitter for the remainder of the 2010 season and the 2011 season. Although financial terms were not disclosed, analysts estimate that the total of the new deals could easily triple the value of the Reebok deal.

Adidas will still have a presence in the NFL as players are able to make their own shoe deals. Among those currently under contract to the company are Reggie Bush, Mario Williams, Lawrence Timmons, Adam Carriker and rookies C.J. Spiller and Eric Berry, according to adidas. Those players would be free to change shoes when their current respective alliances expire.

"The new framework will provide fans with a wider breadth of merchandise from global category leaders in the sports licensed apparel industry.”

Changes in the NFL's apparel category were set in motion in 2004 when its alliance with Reebok was challenged by American Needle, a former apparel supplier to the league. The company's lawsuit claimed that the NFL-Reebok deal was a monopoly that prevented American Needle from selling logo caps and hats. The league successfully fought the lawsuit in District Court, but the ruling was overturned by the Supreme Court this past May, returning it to a lower court.

“We have spent considerable time the past few years rigorously evaluating our apparel business,” Eric Grubman, the league’s evp-NFL ventures and business operations, said in a statement. “The new framework will provide fans with a wider breadth of merchandise from global category leaders in the sports licensed apparel industry.”
 
Beginning in April 2012, the NFL will have seven major apparel partners:
 
Nike will be the official uniform provider and will produce all on-field apparel including game uniforms and base layer, as well as sideline personnel apparel and fan gear.
 
New Era, which has an official deal with MLB, will be the official on-field headwear supplier and will produce headwear for the sidelines and for fans.
 
Under Armour will continue as the official sponsor of the NFL Scouting Combine. Under Armour will outfit Combine participants and also offer Combine apparel beginning in 2012.
 
G-III will continue as a key apparel partner manufacturing fan gear, including outerwear and lifestyle collections for men and women.
 
VF will continue as a key apparel partner manufacturing fan gear, including T-shirts and fleece.
 
Outerstuff will continue as the NFL’s youth apparel provider.
 
•  ’47 Brand will produce headwear for fans, replacing Reebok.
 
The NFL said that "there may be additional niche licenses awarded in the future."

NFL Loses Battle But Looks To Win MultiBillion-Dollar Licensing War

Supreme Court To Review, Rule On Apparel Deal Between NFL-Reebok

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