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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct122010

Adidas Out, Nike, New Era In As NFL Redesigns Its $2B Apparel Category

October 12, 2010: In a move that will have a profound effect on the way companies, fans and consumers do business with the National Football League, the league said it would not renew its deal with Reebok as its official apparel uniform supplier, naming rival Nike to fill that lucrative spot beginning in 2012. The NFL said it would also have six other "major apparel partners" beginning in April 2012, each under five-year deals, as it moves to "evolve its apparel business."

The NFL unveiled its apparel category plans in Chicago at the annual fall league meeting, where clubs approved the new structure. Analysts said the league's licensed apparel business at retail was nearly $2 billion in 2009.

Nike previously had official apparel status with the NFL in 2001. Also joining the category roster is New Era, which will become the official on-field headwear supplier and will produce headwear for the sidelines and for fans. New Era's current deals include Major League Baseball, the NBA and the NHL.

"We believe our agreement with the NFL enhances the Nike brand, and provides a significant opportunity to drive growth across the business — both in our performance products and sportswear," Charlie Denson, president of Nike Brand, told the Associated Press.

Reebok, a division of adidas, and the NFL signed a 10-year deal in 2001, valued at $300 million. Reebok will continue to be the NFL’s official outfitter for the remainder of the 2010 season and the 2011 season. Although financial terms were not disclosed, analysts estimate that the total of the new deals could easily triple the value of the Reebok deal.

Adidas will still have a presence in the NFL as players are able to make their own shoe deals. Among those currently under contract to the company are Reggie Bush, Mario Williams, Lawrence Timmons, Adam Carriker and rookies C.J. Spiller and Eric Berry, according to adidas. Those players would be free to change shoes when their current respective alliances expire.

"The new framework will provide fans with a wider breadth of merchandise from global category leaders in the sports licensed apparel industry.”

Changes in the NFL's apparel category were set in motion in 2004 when its alliance with Reebok was challenged by American Needle, a former apparel supplier to the league. The company's lawsuit claimed that the NFL-Reebok deal was a monopoly that prevented American Needle from selling logo caps and hats. The league successfully fought the lawsuit in District Court, but the ruling was overturned by the Supreme Court this past May, returning it to a lower court.

“We have spent considerable time the past few years rigorously evaluating our apparel business,” Eric Grubman, the league’s evp-NFL ventures and business operations, said in a statement. “The new framework will provide fans with a wider breadth of merchandise from global category leaders in the sports licensed apparel industry.”
 
Beginning in April 2012, the NFL will have seven major apparel partners:
 
Nike will be the official uniform provider and will produce all on-field apparel including game uniforms and base layer, as well as sideline personnel apparel and fan gear.
 
New Era, which has an official deal with MLB, will be the official on-field headwear supplier and will produce headwear for the sidelines and for fans.
 
Under Armour will continue as the official sponsor of the NFL Scouting Combine. Under Armour will outfit Combine participants and also offer Combine apparel beginning in 2012.
 
G-III will continue as a key apparel partner manufacturing fan gear, including outerwear and lifestyle collections for men and women.
 
VF will continue as a key apparel partner manufacturing fan gear, including T-shirts and fleece.
 
Outerstuff will continue as the NFL’s youth apparel provider.
 
•  ’47 Brand will produce headwear for fans, replacing Reebok.
 
The NFL said that "there may be additional niche licenses awarded in the future."

NFL Loses Battle But Looks To Win MultiBillion-Dollar Licensing War

Supreme Court To Review, Rule On Apparel Deal Between NFL-Reebok

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