Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nationwide: NFL Peyton See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep292016

Hyundai Gets Fan Rivalries Revved Up For Super Bowl LI With Facebook Promotion

Special to NYSportsJournalism.com

September 28, 2016: Hyundai, now in the second of a four-year deal as the NFL’s official automotive partner, is upping the ante in social media with a new effort, "Put Your Profile On The Line."

The platform, which lives on Facebook, taps into heated rivalries that motivate fans to outdo their friends and rivals every week, with the added incentive here being the potential to win tickets to Super Bowl LI this February in Houston.

In another social media activation, Hyundai has launched the “#BecauseFootball Twitter Sweepstakes,” which involves watching games and then reacting via Twitter. Super Bowl LI tickets are also part of this effort.

The Facebook push involves people first selecting their favorite team, with that team’s jersey then superimposed on the picture. They then identify Facebook friends that they’d like to challenge who support the opposing team that week, who are also asked to dress their photo in their team’s jersey.

Based on the outcome of the game, both fans will receive a link to the losing fans Facebook profile picture with an overlay featuring the logo of the winning team, meaning that, fusing the opening week for example, a fan of the Dallas Cowboys would have had his picture shown wearing a New York Giants jersey..

People are encouraged to enhance their losing rival’s humiliation by sharing the picture to their Facebook profiles.

“At Hyundai, we understand the NFL fan’s loyalty to their team and with the Put Your Profile On The Line challenge we’re tapping into that fan passion by providing fun ways for them to express it,” Paul Imhoff, director-marketing communications for Hyundai Motor America, said in a statement.

“Friendly competition between rivals is an important part of NFL culture and this platform allows fans to showcase their passion and have a possibility to win tickets to Super Bowl LI,” said Imhoff.

Each completed challenge enters people into a sweepstakes for the Super Bowl LI tickets. (Details here.)

In the Twitter effort, Hyundai said it would “reward fans for their loyalty and commitment to watching and paying attention to the game.”

During a game, when an announcer mentions the word “Drive,” people are encouraged to tweet #BecauseFootball and #HyundaiSweepstakes. Every fan who tweets the aforementioned hashtags, will be entered for a chance to win tickets to Super Bowl LI, according to Hyundai. (Details here.)

Lead agency its InnOcean USA.

Hyundai has been active on the team level this season, as well, signing a deal this month with the Los Angeles Rams, which joins a list of NFL clubs aligned with the South Korean-based automaker with U.S. headquarters in Southern California that includes the Arizona Cardinals, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers.

Back to Home Page