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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep292016

Hyundai Gets Fan Rivalries Revved Up For Super Bowl LI With Facebook Promotion

Special to NYSportsJournalism.com

September 28, 2016: Hyundai, now in the second of a four-year deal as the NFL’s official automotive partner, is upping the ante in social media with a new effort, "Put Your Profile On The Line."

The platform, which lives on Facebook, taps into heated rivalries that motivate fans to outdo their friends and rivals every week, with the added incentive here being the potential to win tickets to Super Bowl LI this February in Houston.

In another social media activation, Hyundai has launched the “#BecauseFootball Twitter Sweepstakes,” which involves watching games and then reacting via Twitter. Super Bowl LI tickets are also part of this effort.

The Facebook push involves people first selecting their favorite team, with that team’s jersey then superimposed on the picture. They then identify Facebook friends that they’d like to challenge who support the opposing team that week, who are also asked to dress their photo in their team’s jersey.

Based on the outcome of the game, both fans will receive a link to the losing fans Facebook profile picture with an overlay featuring the logo of the winning team, meaning that, fusing the opening week for example, a fan of the Dallas Cowboys would have had his picture shown wearing a New York Giants jersey..

People are encouraged to enhance their losing rival’s humiliation by sharing the picture to their Facebook profiles.

“At Hyundai, we understand the NFL fan’s loyalty to their team and with the Put Your Profile On The Line challenge we’re tapping into that fan passion by providing fun ways for them to express it,” Paul Imhoff, director-marketing communications for Hyundai Motor America, said in a statement.

“Friendly competition between rivals is an important part of NFL culture and this platform allows fans to showcase their passion and have a possibility to win tickets to Super Bowl LI,” said Imhoff.

Each completed challenge enters people into a sweepstakes for the Super Bowl LI tickets. (Details here.)

In the Twitter effort, Hyundai said it would “reward fans for their loyalty and commitment to watching and paying attention to the game.”

During a game, when an announcer mentions the word “Drive,” people are encouraged to tweet #BecauseFootball and #HyundaiSweepstakes. Every fan who tweets the aforementioned hashtags, will be entered for a chance to win tickets to Super Bowl LI, according to Hyundai. (Details here.)

Lead agency its InnOcean USA.

Hyundai has been active on the team level this season, as well, signing a deal this month with the Los Angeles Rams, which joins a list of NFL clubs aligned with the South Korean-based automaker with U.S. headquarters in Southern California that includes the Arizona Cardinals, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers.

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