Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec072016

Big Spenders: NFL Super Bowl LI Could Have $200M Economic Impact On Houston

By Barry Janoff

December 7, 2016: There is little doubt that hosting a Super Bowl has a tremendous impact on a city.

But just how much of an impact depends on a variety of factors, including location, transportation, weather, amenities and the two teams vying for the NFL's Vince Lombardi Trophy.

With Super Bowl LI scheduled for NRG Stadium on Feb. 5, 2017, the city of Houston and its surrounding regions will be in for not just an NFL takeover but a significant economic boost, with visitors and locals expected to spend upward of $200 million on hotels, food, transportation, entertainment and other items.

This would mark the fourth consecutive year that the host city would realize at least $200 million in Super Bowl-related spending, according to a new study from global financial firm BBVA Compass.

Taking into account operating costs, Super Bowl LI will have a net economic impact on Houston of $69 million, "which is a small fraction of the city's economic output but still a welcome boost to its bottom line and, most importantly, its image," according to  BBVA Compass economists.

These numbers would be impacted if the hometown team, the Houston Texans, makes it to the NFL’s ultimate game. On one side, local interest would increase tremendously, with spending on souvenirs, memorabilia, food, electronics, parties and other events. Concurrently, fewer visitors who would have traveled with their own hometown team would visit, potentially affecting hotels and various modes of transportation used by out-of-towners.

In comparison, Super Bowl 50 this past February in Levi’s Stadium, home to the NFL’s San Francisco 49ers, saw $220 million in estimated spend in Santa Clara (where the stadium is located) and the broader San Francisco Bay Area, per BBVA Compass.

A separate study conducted by the Global Business Travel Assn. indicated that Super Bowl 50 produced an economic impact of $350 million, including marketing, sponsorship deals, Super Bowl-specific events and NFL operations.

And the National Retail Federation said that Super Bowl 50 — which received dramatic and extended pre-support from the league, media and marketers due to its historic significance — was a catalyst for more than $15,3 billion in consumer spending, about $1 billion more than Super Bowl XLIX in the University of Phoenix Stadium, home to the Arizona Cardinals, in February 2015.

In addition to Super Bowl related spend, where Houston will most benefit is from long-term national and global perception of the city as a "good place to do business."

"This mega sporting event can provide a good opportunity for the host city to accelerate its urban development and even rebrand its city image," according to the report, overseen by BBVA Compass chief economist Nathaniel Karp and a group of BBVA Compass economists. "The perception towards the city can be critical to its own prosperity, as it reflects the well-being of the residents.

"A city with a favorable image will keep attracting human and physical capital," according to the study.

NFL partners will both spend and motivate spending, including Pepsi as the sponsor of the Super Bowl Half Time Show starring Lady Gaga.

Among other economic developments, the selection of Houston in May 2013 as host city for Super Bowl LI "facilitated the construction of multiple new projects in the downtown area, including five new hotels due to open before the Super Bowl," per the BBVA Compass report.

Going back a bit farther, spend in Super Bowl host cities was $205 million for Super Bowl XLIX; $210 million for Super Bowl XLVIII in MetLife Stadium (home for the New York Giants and Jets) in 2014; $190 million for Super Bowl XLVII in the New Orleans SuperDome in 2013; and $150 million for Super Bowl XLVI in Indianapolis’s Lucas Oil Stadium in 2012.

Super Bowl LI will mark Houston’s third time hosting the Big Game.

Previous games were Super Bowl XXXVIII (Feb. 1, 2004), when the New England Patriots defeated the Carolina Panthers, 32-29, played in what was then called Reliant Stadium; and Super Bowl VIII (Jan. 13, 1974), when the Miami Dolphins defeated the Minnesota Vikings, 24-7, played in Rice Stadium.

"In terms of the intangibles, the biggest short-term upside is the opportunity to showcase a modern, vibrant and cosmopolitan city, which would dramatically alter the perception for many visitors that think of Houston as a hot, humid and heavily congested concrete jungle," according to the BBVA Compass economists. "The growing diversity of its population and businesses, Southern hospitality, and abundant choices for entertainment, restaurants and shopping will leave fans wanting overtime."

Since being selected to host Super Bowl LI, local and state politicians and businesses, lead by the Houston Super Bowl Host Committee, have also worked to build awareness and marketing alliances. Founding Committee sponsors include Accenture, Anheuser-Busch (Bud Light), Chevron, ConocoPhillips, GE, Hess, Sysco and stadium naming rights partner NRG.

The city in October began rolling out METRO Super Bowl LI-themed busses. And last month the Host Committee unveiled “Future Flight,” described as a “virtual reality and hands-on experience” anchored by an exhibit that will simulate a flight to Mars, which will be part of the NFL’s ten-day Super Bowl Live fan fest leading up to the game.

According to the NFL, the Houston Super Bowl Live footprint will be about twice the size of Super Bowl City in San Francisco, held in conjunction with Super Bowl 50, which attracted about 1.1 million visitors.

Upcoming Super Bowls
Super Bowl LII Feb. 4, 2018 U.S. Bank Stadium, Minneapolis
Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium Atlanta
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium Miami
Super Bowl LV Feb. 7, 2021 City of Champions Stadium Inglewood, Calif.

To Reboot Image, GNC Will Play In Super Bowl LI

Pepsi Delivers Super Bowl Promo With Papa John's

Bud Light Channels Willy Wonka For Super Bowl Campaign

Back to Home Page