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• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Feb032018

NFL Signs With MitĂș To Connect, Expand With Young Latino Fans, Consumers

By Barry Janoff

February 2, 2018: Continuing to look for ways to expand its fan base, the NFL has signed with digital media company Mitú, with plans to reach Mitú's core audience of Latino millennials and to “(tap) into unexplored creative avenues that drive engagement and ignite fandom among the most influential demographic in America: young Latinos.”

Financial terms of the alliance were not released.

Mitú said that it reaches more than 91 million people every month.

The deal follows one that Mitú signed with the PGA Tour this past September “to bring the players, tournaments and fan experiences of the Tour to a cross-cultural audience in an authentic and relatable way,"

“We are excited to partner with Mitú to engage with Latino millennials through a dynamic media platform,” Johanna Faries, NFL vp-marketing strategy & fan development, said in a statement.

“Together, the NFL and Mitú will deliver compelling content, capturing the energy and excitement of our game.”

At the start of the NFL 2017, Mitú ran a spot, “Football Season is Back,” in which men appear to be breaking up with their wives and girlfriends, only to find the guys sequestered in a man cave watching NFL games with the goal of not coming out until after the season.

Mitú already has a destination on its Web site dedicated to NFL news and stories.

Mitú said it would collaborate with football players and personalities“ to develop content that will appear on Mitú and NFL digital properties (and) leverage its proprietary technology to measure response and sculpt it to maximize engagement and reach for a young Latino audience.”

Mitú said initial alliances would include Denver Broncos guard Max Garcia, former Arizona Cardinals guard Rolando Cantu and Jamie and Luis Moreno of the Carolina Panthers Spanish Radio Network.

According to Herb Scannell, CEO for Mitú, “It's an honor to work with the National Football League, a sport that has deep roots in the Latino community.

"Together we'll share the 'stories of us' by using our data to inform content that connects beyond just the Latino community and among generations young and old.”

Over the past few years, the NFL has been ramping up its focus on the Hispanic and Latino audience, with NFL viewership among Hispanics up nearly 30% over the past five years, according to the league.

NBCUniversal divisions Universo will broadcast Super Bowl LII in Spanish and Telemundo.com will live-stream it.

Telemundo Deportes will also use the Big Game platform to reach a projected audience of more than 111 million for the official launch of Telemundo Deportes’ multi-platform marketing campaign, “Lo Vivimos Juntos” (“We Live It Together”), which “aims to rally Latinos across the country around the most anticipated, global sporting event:  the FIFA 2018 Russia World Cup.”

A 30-second version of its just-released self-titled anthem spot is scheduled to air during NBC’s Super Bowl LII Pre-Game Show and Universo’s Spanish-language telecast of the Big Game.

A separate ten-second World Cup commercial stars iconic soccer announcer Andres Cantor and his classic mic-dropping signature “Gooool” call.

In 2016, the NFL played a Monday Night Football game (between the Oakland Raiders and Houston Texans) in Mexico City’s Estadio Azteca in Mexico City, the league’s first game in Mexico since 2005. Attendance was 76,473.

The league returned there in 2017 when the New England Patriots played the Raiders in front of 77,357 fans.

The NFL will be back in 2018 when the the Kansas City Chiefs play the Los Angeles Rams.

In November, the NFL and Mexico’s Ministry of Tourism announced an agreement to play three NFL regular-season games from 2019-2021.  The previous agreement covered games from 2016-2018. 

“Over the past two seasons, we have seen the extraordinary passion that exists for NFL football in Mexico,” NFL commissioner Roger Goodell said on Thursday during his State of the NFL media conference at Super Bowl LII.  “We are excited for another memorable event at Estadio Azteca as the Los Angeles Rams and Kansas City Chiefs head to Mexico City in 2018.”

This past season, “in an effort to serve a broader Hispanic audience,” ESPN Deportes’ Spanish-language presentation of Monday Night Football were simulcast during the first nine weeks (ten games) on ESPN2.

Mitú's investors include Upfront Ventures, WPP, AwesomenessTV and Verizon Ventures.

The media company is headquartered in Los Angeles and has operations in New York, Chicago and Bogotá, Colombia.

NBCU’s Telemundo Deportes Kicks FIFA World Cup Marketing Into Super Bowl

PGA Tour Swings Deal With Mitü To Reach Latino Millennials

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