Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jun062010

Campbell's Soups Up With New NFL Marketing Deal

June 5, 2010: Campbell Soup said it has renewed its marketing deal with the NFL, signing on for another three years. Under the deal, Campbell's Chunky brand remains the "official soup sponsor of the NFL” and the company is also the "official chili sponsor" of the league through the 2012 season.

Financial terms were not disclosed. Campbell’s Chunky soup has been an official sponsor of the NFL since 1997.

Prior to 2009, NFL players had been prominently featured in Chunky soup marketing for more than a decade.

In 2007, eight NFL stars, the largest contingent of league players to participate in a Chunky" soup campaign, and their moms were all part of the "Mama's Boys" marketing effort: LaDainian Tomlinson, Jonathan Vilma, Larry Johnson, Maurice Jones-Drew, DeMarcus Ware, Devin Hester, Todd Heap and Matt Hasselbeck . Campbell's ended its "Mama's Boys" campaign when the brand focused solely on LaDanian Tomlinson, then with the San Diego Chargers (now with the New York Jets). In 2009, the brand did not use NFL players in ads, instead focusing on guys who did tough jobs. The 2010 campaign has not yet been revealed. Lead agency is Young and Rubicam, New York.

A "Click for Cans" efforts encourages consumers to vote for their favorite team, with the winning squad being able to donate Campbell's Soup cans to the charity of their choice. In 2009, the Green Bay Packers won and donated 18,000 cans of soup to Feeding America.

“We are excited to renew a sponsorship that has been effective for the Chunky brand for more than a decade," Michael Barkley, Campbell’s vp-ready to serve soups, said in a statement. "The NFL has been wonderfully supportive in the past and as we go forward, we are confident that our relationship with the NFL will continue to help us position the Chunky brand as a hearty and nutritious meal-time option."

According to Barkley, the NFL will be "an important component in our marketing plans next season.”

Back to NFL

Back to Home Page