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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Feb022016

Gatorade, A-B Drive Slow But Steady NFL Sponsorship Revenue To Record $1.2B

By Barry Janoff

February 2, 2016: In what might have been a backlash to "Deflate-Gate" and such issues as player health and concussions, domestic violent, child abuse and quality of officiating, sponsorship revenue for the NFL and its 32 teams rose 4.4% in 2015 after having grown 7.8% in 2014.

None the less, that 4.4% growth drove the NFL's total sponsorship revenue to a record $1.2 billion.

That marked the fourth consecutive season that NFL sponsorship revenue topped the $1 billion mark, according to the just-released IEG 2015 NFL Sponsorship Report from research, marketing and consulting firm IEG, Chicago.

According to IEG, the increase exceeds the 4.1% increase in overall sponsorship spending but falls behind the 4.5% increase in the sports category.

The last time the NFL recorded sponsorship revenue of less than $1 billion was in 2011, when the total was $949 million.

Since then, NFL sponsorship revenue has been $1.01 billion in 2012, $1.07 billion in 2013 and $1.15 billion in 2014.

The NFL is No. 1 among the Big Four sports in the U.S. regarding sponsorship deals, according to IEG.

Sponsorship spending on the NBA and its 30 teams hit $739 million last season, according to IEG.

MLB sponsorship revenue in 2014 was $695 million and the NHL reached $447 million, according to IEG.

Worldwide sponsorship revenue on motorsports topped $5.3 billion, golf hit $1.65 billion in 2014 and tennis was at $739 million, per IEG.

The NFL signed two new sponsors for the 2015 season: Hyundai Motor, which replaced General Motors (an NFL partner since 2001) and Dannon.

The NFL's most active partner was PepsiCo's Gatorade. According to IEG, 100% of NFL properties were aligned with Gatorade as a spodnsor.

Among Gatorade's athlete endorsers are both Super Bowl 50 quarterbacks: Peyton Manning and Cam Newton (pictured below).

Not far behind was Anheuser-Busch InBev, with 88% of NFL properties aligned with the beer maker. Bud Light is the official beer sponsor for the NFL.

The most active category was insurance, with insurance companies 4.9 times more likely to sponsor the NFL than the average of all sponsors, according to IEG research.

Nationwide and USSA (military) are official partners with the NFL.

Geico is aligned with teams including the New England Patriots as well as NFL media partners.

However, "while the category remains strong, the ranking is down slightly from the 6.7 level of activation in 2014," according to IEG.

Although the Denver Broncos and Carolina Panthers rose above the other 30 NFL teams to reach Super Bowl 50, they were not above others regarding franchise sponsorship deals.

According to IEG, Denver is regarded as being among the NFL average when it comes to sponsorship deals, while the Panthers below the NFL average.

Teams that have total sponsorship deals above the NFL average (in alphabetical order) are the Dallas Cowboys, Houston Texans, New England Patriots, New York Giants, New York Jets, Philadelphia Eagles, San Francisco 49ers and Washington Redskins.

Following Gatorade and Anheuser-Busch, the Top Ten most active brands related to the NFL are Papa John's (61% aligned), Verizon (58%) Microsoft (52%), Pepsi (52%), PrimeSport (48%), FanDuel (48%), P&G (48%), Geico (45%) and Ford (45%).

After insurance, categories most active in NFL-related efforts are quick-service restaurants (4 times more likely to sponsor the NFL than the average of all sponsors), food (3.4), medical (3.3), autos (3.1), banks (2.9), gaming (2.9), telecom (2.4), technology (2.4) and beer (2.3 times more likely to sponsor the NFL than the average of all sponsors), per the IEG 2015 NFL Sponsorship Report.

According to IEG, teams that are in the average NFL sponsorship range are the Arizona Cardinals, Baltimore Ravens, Chicago Bears, Broncos, Green Bay Packers, Indianapolis Colts, Miami Dolphins, New Orleans Saints, Pittsburgh Steelers and Seattle Seahawks.

Teams that are below the NFL sponsorship average are the Atlanta Falcons, Buffalo Bills, Panthers, Cincinnati Bengals, Cleveland Browns, Detroit Lions, Jacksonville Jaguars, Kansas City Chiefs, Minnesota Vikings, Oakland Raiders, San Diego Chargers, St. Louis (soon to be Los Angeles) Rams, Tampa Bay Buccaneers and Tennessee Titans.

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