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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Jan292019

NFL Sponsorship Revenue Hits Record $1.39B, Led By Ticketmaster, Bud, Betting

By Barry Janoff

January 29, 2019: The NFL continues to generate vast revenue from sponsorship deals but not at the juggernaut pace that has long been associated with the league’s growth.

This past season, the league and its 32 teams generated a record $1.39 billion in sponsor spend, up from $1.3 billion in 2017 and a $1.25 billion spend in 2016.

The 2018 figure was up 5.1%, which outperformed the industry, which averaged 4.1%, according to a new study from research and consultancy firm IEG, Chicago.

NFL sponsor revenue was $1.2 billion in 2015, $1.15 billion in 2014 and $1.07 billion in 2013, the first time spend topped the $1 billion mark.

Growth this past season was driven by a such new league-wide sponsorships including Intuit, McDonald's, Pizza Hut (replacing Papa John's) and Sleep Number, according to the IEG 2018-19 NFL Sponsorship Spend Report.

Looking ahead to to 2019, the NFL just signed a deal with Lowe's to fill a long-vacant category, will look to sign a new auto partner with Hyundai ending its deal and will see a plethora of activation around its year-long 100th Anniversary marketing.

Also a key driver now driving NFL revenue: legal betting.

Caesar's Entertainment earlier this month signed a multi-year pact to become league's first “official casino partner."

The deal was was put at $30 million per year by industry analysts.

Caesar's also has deals with seven NFL clubs, including the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders (with expanded elements when the franchise moves to Las Vegas for the 2020 season) and Philadelphia Eagles.

In September, the Dallas Cowboys became the first NFL team with a casino deal, signing a multi-year pact naming WinStar World Casino and Resort as the official casino of the team.

The most active company was Ticketmaster, which has sponsorships with 100% of NFL properties, per IEG.

They were followed by Anheuser-Busch InBev’s Budweiser/Bud Light, which are active with 88% of the league.

The Top Five also includes Gatorade (79%), Microsoft (73%) and Bose (70%).

Beer companies were the top NFL investors, spending 4.3 times more than any other category.

Autos and telecoms spent four times more and soft drink and technology companies spent 2.9 times as much on the NFL as any other sports category,.

Medical was the most active category, with companies averaging 2.4 times more likely to have an NFL deal.

QSR, which was the most active category in 2017, fell to second (2.3 times more likely), followed by autos (2.2) technology and insurance (two times more likely each), per IEG.

In terms of number of deals, activity in the lottery and gaming category “was actually very similar to the 2017-18 season (but) spending in the category greatly increased,” according to the report.

The reason: “Casinos are signing top-tier deals with NFL properties, but Daily Fantasy providers are cutting back their spending with NFL teams or dropping deals completely.”

"The NFL and its teams have successfully leveraged the increased ability to sign betting and gambling partners,” Peter Laatz, global managing director for IEG, said via the firm.

“It allowed the league to defy the odds and increase sponsorship revenue by a decent margin coming off a season of declining ratings in 2017-18 and no new stadiums opening in 2018-19."  

According to a recent report from the American Gaming Assn., the NFL, could realize $2.3 billion in increased annual revenue.

That would include $1.75 billion in new revenue from increased consumption of the league's products, $573 million in revenue as a result of spending by betting operators and data providers, $451 million from advertising, $92 million in sponsorship revenue and $30 million in data.

The Dallas Cowboys, valued at $5 billion, remain the most valuable team not only in the NFL but among all sports franchises in the world.

That’s up 4% from last year ($4.8 billion) and widens the gap between the No. 1 Cowboys and the No. 2 most valuable franchise — the New England Patriots, valued at $3.8 billion — according to Forbes.

On average, team values increased 2% during the past year, to $2.57 billion. Forbes said that was the smallest increase since 2010, “when values decreased an average of 2% because of the Great Recession.”

At $427 million per team average and with an operating income of $95 million per team, the NFL is the most valuable league in the world.

In addition to the Cowboys and Patriots, four other NFL franchises are valued at more than $3 billion: the New York Giants ($3.3 billion), Los Angeles Rams ($3.2 billion), Washington Redskins ($3.1 billion) and the San Francisco 49ers ($3.05 billion).

The Rams’ value was up 7% over last season, the biggest increase among all NFL teams, based in part on estimates of revenue of their new stadium $1.2 billion stadium.

"The NFL and its teams have successfully leveraged the increased ability to sign betting and gambling partners."

The stadium is due to open for the 2020 season and then host Super Bowl LVI in 2022, the College Football National Championship in January 2023 and, farther down the road, events during the 2028 Los Angeles Summer Olympics.

The Chicago Bears, at No. 7, fall just short ($2.9 billion), according to Forbes.

Super Bowl LII champion Eagles come in at No. 10, valued at $2.75 billion, up 4% from last season.

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