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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan292019

NFL Sponsorship Revenue Hits Record $1.39B, Led By Ticketmaster, Bud, Betting

By Barry Janoff

January 29, 2019: The NFL continues to generate vast revenue from sponsorship deals but not at the juggernaut pace that has long been associated with the league’s growth.

This past season, the league and its 32 teams generated a record $1.39 billion in sponsor spend, up from $1.3 billion in 2017 and a $1.25 billion spend in 2016.

The 2018 figure was up 5.1%, which outperformed the industry, which averaged 4.1%, according to a new study from research and consultancy firm IEG, Chicago.

NFL sponsor revenue was $1.2 billion in 2015, $1.15 billion in 2014 and $1.07 billion in 2013, the first time spend topped the $1 billion mark.

Growth this past season was driven by a such new league-wide sponsorships including Intuit, McDonald's, Pizza Hut (replacing Papa John's) and Sleep Number, according to the IEG 2018-19 NFL Sponsorship Spend Report.

Looking ahead to to 2019, the NFL just signed a deal with Lowe's to fill a long-vacant category, will look to sign a new auto partner with Hyundai ending its deal and will see a plethora of activation around its year-long 100th Anniversary marketing.

Also a key driver now driving NFL revenue: legal betting.

Caesar's Entertainment earlier this month signed a multi-year pact to become league's first “official casino partner."

The deal was was put at $30 million per year by industry analysts.

Caesar's also has deals with seven NFL clubs, including the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders (with expanded elements when the franchise moves to Las Vegas for the 2020 season) and Philadelphia Eagles.

In September, the Dallas Cowboys became the first NFL team with a casino deal, signing a multi-year pact naming WinStar World Casino and Resort as the official casino of the team.

The most active company was Ticketmaster, which has sponsorships with 100% of NFL properties, per IEG.

They were followed by Anheuser-Busch InBev’s Budweiser/Bud Light, which are active with 88% of the league.

The Top Five also includes Gatorade (79%), Microsoft (73%) and Bose (70%).

Beer companies were the top NFL investors, spending 4.3 times more than any other category.

Autos and telecoms spent four times more and soft drink and technology companies spent 2.9 times as much on the NFL as any other sports category,.

Medical was the most active category, with companies averaging 2.4 times more likely to have an NFL deal.

QSR, which was the most active category in 2017, fell to second (2.3 times more likely), followed by autos (2.2) technology and insurance (two times more likely each), per IEG.

In terms of number of deals, activity in the lottery and gaming category “was actually very similar to the 2017-18 season (but) spending in the category greatly increased,” according to the report.

The reason: “Casinos are signing top-tier deals with NFL properties, but Daily Fantasy providers are cutting back their spending with NFL teams or dropping deals completely.”

"The NFL and its teams have successfully leveraged the increased ability to sign betting and gambling partners,” Peter Laatz, global managing director for IEG, said via the firm.

“It allowed the league to defy the odds and increase sponsorship revenue by a decent margin coming off a season of declining ratings in 2017-18 and no new stadiums opening in 2018-19."  

According to a recent report from the American Gaming Assn., the NFL, could realize $2.3 billion in increased annual revenue.

That would include $1.75 billion in new revenue from increased consumption of the league's products, $573 million in revenue as a result of spending by betting operators and data providers, $451 million from advertising, $92 million in sponsorship revenue and $30 million in data.

The Dallas Cowboys, valued at $5 billion, remain the most valuable team not only in the NFL but among all sports franchises in the world.

That’s up 4% from last year ($4.8 billion) and widens the gap between the No. 1 Cowboys and the No. 2 most valuable franchise — the New England Patriots, valued at $3.8 billion — according to Forbes.

On average, team values increased 2% during the past year, to $2.57 billion. Forbes said that was the smallest increase since 2010, “when values decreased an average of 2% because of the Great Recession.”

At $427 million per team average and with an operating income of $95 million per team, the NFL is the most valuable league in the world.

In addition to the Cowboys and Patriots, four other NFL franchises are valued at more than $3 billion: the New York Giants ($3.3 billion), Los Angeles Rams ($3.2 billion), Washington Redskins ($3.1 billion) and the San Francisco 49ers ($3.05 billion).

The Rams’ value was up 7% over last season, the biggest increase among all NFL teams, based in part on estimates of revenue of their new stadium $1.2 billion stadium.

"The NFL and its teams have successfully leveraged the increased ability to sign betting and gambling partners."

The stadium is due to open for the 2020 season and then host Super Bowl LVI in 2022, the College Football National Championship in January 2023 and, farther down the road, events during the 2028 Los Angeles Summer Olympics.

The Chicago Bears, at No. 7, fall just short ($2.9 billion), according to Forbes.

Super Bowl LII champion Eagles come in at No. 10, valued at $2.75 billion, up 4% from last season.

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