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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan292019

NFL Sponsorship Revenue Hits Record $1.39B, Led By Ticketmaster, Bud, Betting

By Barry Janoff

January 29, 2019: The NFL continues to generate vast revenue from sponsorship deals but not at the juggernaut pace that has long been associated with the league’s growth.

This past season, the league and its 32 teams generated a record $1.39 billion in sponsor spend, up from $1.3 billion in 2017 and a $1.25 billion spend in 2016.

The 2018 figure was up 5.1%, which outperformed the industry, which averaged 4.1%, according to a new study from research and consultancy firm IEG, Chicago.

NFL sponsor revenue was $1.2 billion in 2015, $1.15 billion in 2014 and $1.07 billion in 2013, the first time spend topped the $1 billion mark.

Growth this past season was driven by a such new league-wide sponsorships including Intuit, McDonald's, Pizza Hut (replacing Papa John's) and Sleep Number, according to the IEG 2018-19 NFL Sponsorship Spend Report.

Looking ahead to to 2019, the NFL just signed a deal with Lowe's to fill a long-vacant category, will look to sign a new auto partner with Hyundai ending its deal and will see a plethora of activation around its year-long 100th Anniversary marketing.

Also a key driver now driving NFL revenue: legal betting.

Caesar's Entertainment earlier this month signed a multi-year pact to become league's first “official casino partner."

The deal was was put at $30 million per year by industry analysts.

Caesar's also has deals with seven NFL clubs, including the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders (with expanded elements when the franchise moves to Las Vegas for the 2020 season) and Philadelphia Eagles.

In September, the Dallas Cowboys became the first NFL team with a casino deal, signing a multi-year pact naming WinStar World Casino and Resort as the official casino of the team.

The most active company was Ticketmaster, which has sponsorships with 100% of NFL properties, per IEG.

They were followed by Anheuser-Busch InBev’s Budweiser/Bud Light, which are active with 88% of the league.

The Top Five also includes Gatorade (79%), Microsoft (73%) and Bose (70%).

Beer companies were the top NFL investors, spending 4.3 times more than any other category.

Autos and telecoms spent four times more and soft drink and technology companies spent 2.9 times as much on the NFL as any other sports category,.

Medical was the most active category, with companies averaging 2.4 times more likely to have an NFL deal.

QSR, which was the most active category in 2017, fell to second (2.3 times more likely), followed by autos (2.2) technology and insurance (two times more likely each), per IEG.

In terms of number of deals, activity in the lottery and gaming category “was actually very similar to the 2017-18 season (but) spending in the category greatly increased,” according to the report.

The reason: “Casinos are signing top-tier deals with NFL properties, but Daily Fantasy providers are cutting back their spending with NFL teams or dropping deals completely.”

"The NFL and its teams have successfully leveraged the increased ability to sign betting and gambling partners,” Peter Laatz, global managing director for IEG, said via the firm.

“It allowed the league to defy the odds and increase sponsorship revenue by a decent margin coming off a season of declining ratings in 2017-18 and no new stadiums opening in 2018-19."  

According to a recent report from the American Gaming Assn., the NFL, could realize $2.3 billion in increased annual revenue.

That would include $1.75 billion in new revenue from increased consumption of the league's products, $573 million in revenue as a result of spending by betting operators and data providers, $451 million from advertising, $92 million in sponsorship revenue and $30 million in data.

The Dallas Cowboys, valued at $5 billion, remain the most valuable team not only in the NFL but among all sports franchises in the world.

That’s up 4% from last year ($4.8 billion) and widens the gap between the No. 1 Cowboys and the No. 2 most valuable franchise — the New England Patriots, valued at $3.8 billion — according to Forbes.

On average, team values increased 2% during the past year, to $2.57 billion. Forbes said that was the smallest increase since 2010, “when values decreased an average of 2% because of the Great Recession.”

At $427 million per team average and with an operating income of $95 million per team, the NFL is the most valuable league in the world.

In addition to the Cowboys and Patriots, four other NFL franchises are valued at more than $3 billion: the New York Giants ($3.3 billion), Los Angeles Rams ($3.2 billion), Washington Redskins ($3.1 billion) and the San Francisco 49ers ($3.05 billion).

The Rams’ value was up 7% over last season, the biggest increase among all NFL teams, based in part on estimates of revenue of their new stadium $1.2 billion stadium.

"The NFL and its teams have successfully leveraged the increased ability to sign betting and gambling partners."

The stadium is due to open for the 2020 season and then host Super Bowl LVI in 2022, the College Football National Championship in January 2023 and, farther down the road, events during the 2028 Los Angeles Summer Olympics.

The Chicago Bears, at No. 7, fall just short ($2.9 billion), according to Forbes.

Super Bowl LII champion Eagles come in at No. 10, valued at $2.75 billion, up 4% from last season.

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