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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Sep032014

Manning, Sherman, Wilson, NFL Stars, Partners Shine In New Marketing Season

By Barry Janoff

September 3, 2014: Peyton Manning and Richard Sherman were on opposite sides of the line during Super Bowl XLVIII, but the two men are now among the bevy of NFL players who have lined up on Madison Avenue to help usher in the 2014 season.

Manning, in his second season as quarterback for the Denver Broncos and first as a spokesperson for Nationwide Insurance, hits the air with his initial TV spot for the firm during NBC's Thursday Night Football on Sept. 4.

Sherman, who stars at cornerback for the defending Super Bowl champion Seattle Seahawks, brings along his mom, Beverly, as the faces of the new "Mama’s Boy" effort from Campbell's Soup, anchored by a TV spot that supports five new flavors from the brand. Sherman's spot, which broke online, hits TV this weekend.

Among the other players who will star in new NFL creative are Aaron Rodgers (State Farm), Johnny Manziel (Snickers), Russell Wilson (Duracell, Braun, Alaska Airlines), Eli Manning (alongside brother Peyton for DirecTV), Cam Newton (Gatorade, Under Armour, Drakkar), Marshawn Lynch (Skittles), Terrance Knighton (Bridgestone), Nick Foles (Courtyards By Marriott), Patrick Willis (Duracell); Drew Brees, J.J. Watt and Larry Fitzgerald (NFL Mobile from Verizon); Sherman, Colin Kaepernick, LeShean McCoy, Dez Bryant, Eddie Lacy and Von Miller (EA Sports Madden NFL 15); Victor Cruz and Jimmy Graham (ESPN This is SportsCenter); Fitzpartick, Caepernick, Brees and Andrew Luck (Visa); and Brees, Lynch, McCoy, Graham and Demaryius Thomas (Microsoft Xbox).

In its first season as an official NFL partner, Nationwide said it would be "leveraging one of its most powerful branding assets," its advertising theme, "Nationwide is on your side" and newly signed spokesman Manning to get its message to consumers and football fans.

The initial spot, "Jingle," which is part of a larger campaign to run throughout the season, shows Manning as he incorporates the song into various aspects of his daily routine, including driving, making lunch, during practice and in the locker room.

The campaign also supports the insurer's new logo, which was unveiled this week. Lead agency is Ogilvy & Mather, New York.

“Everywhere we go, people sing the ‘Nationwide is on your side’ jingle," Matt Jauchius, CMO for Nationwide, said in a statement. "As we developed this ad, we wanted to convey the familiarity of the jingle in a manner that attracts attention in a light-hearted way."

Manning, who takes in about $18 million a year from endorsements, tops among NFL players, also stars in  new campaigns from Gatorade and Papa John's.

Campbell’s Chunky soup, the official soup sponsor of the NFL, brings in Sherman and, for the first time since 2007, a real mom to star alongside her “Mama’s Boy.” In the campaign, Beverly Sherman is the leader of a group of a Seattle Legion of Superfans "who do everything in their power to make sure their favorite gridiron hero gets his Chunky soup." (See the TV spot here.)

“Richard Sherman is one of the elite players in the NFL, he has a wonderful relationship with his mother and his fan base is extremely energetic,” Neeli Straiges, senior brand manager for Campbell’s Chunky soup, said in a statement. “We are excited for Richard and Beverly to be the next faces of this iconic campaign and to be part of the Mama’s Boy history.”

New flavors include Pub-Style Chicken Pot Pie, Sausage & Pepper Rigatoni, Beer-n-Cheese with Beef & Bacon, Jazzy Jambalaya and Mushroom Swiss Burger.

The Campbell's Chunky effort, from lead agency Y&R New York, was "inspired by a superhero thematic" and will include an animated spot featuring cartoon versions of the cast as imagined by renowned illustrator J.J. Sedelmaier."

All of which is, for some, simply a preview for Super Bowl XLIX, to air on Feb. 1, 2015, for which NBC is already getting some $4 million for 30-second spots.

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