Top
NEWS REAL

• China-based e-commerce giant Alibaba said it set a sales record on Singles Day, 11-11 — aka  the Double 11 shopping festival, “the world’s largest 24-hour shopping event" — with sales across Alibaba’s shopping platforms at $38.3 billion involving more than 200,000 brands. That exceeded last year’s record of nearly $30.5 billion. Alibaba also said that in its first hour, it generated an estimated $13 billion in sales. By comparison, in 2018, Black Friday sales were $6.2 billion, and Cyber Monday sales reached $7.9 billion, according to Forbes.

• Volcom has signed a deal to become the official apparel sponsor for the U.S. Snowboard Team. Volcom, a part of Authentic Brands Group, replaces Burton, which had been the apparel supplier for the group for the past four Winter Olympics. Financial terms of the deal, which runs through the 2022 Beijing Winter Games, were not shared.

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

POLL POSITION

MLB 2019 Award Finalists

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

JBL Giannis True Wireless See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in NFL (1)

Wednesday
Sep032014

Manning, Sherman, Wilson, NFL Stars, Partners Shine In New Marketing Season

By Barry Janoff

September 3, 2014: Peyton Manning and Richard Sherman were on opposite sides of the line during Super Bowl XLVIII, but the two men are now among the bevy of NFL players who have lined up on Madison Avenue to help usher in the 2014 season.

Manning, in his second season as quarterback for the Denver Broncos and first as a spokesperson for Nationwide Insurance, hits the air with his initial TV spot for the firm during NBC's Thursday Night Football on Sept. 4.

Sherman, who stars at cornerback for the defending Super Bowl champion Seattle Seahawks, brings along his mom, Beverly, as the faces of the new "Mama’s Boy" effort from Campbell's Soup, anchored by a TV spot that supports five new flavors from the brand. Sherman's spot, which broke online, hits TV this weekend.

Among the other players who will star in new NFL creative are Aaron Rodgers (State Farm), Johnny Manziel (Snickers), Russell Wilson (Duracell, Braun, Alaska Airlines), Eli Manning (alongside brother Peyton for DirecTV), Cam Newton (Gatorade, Under Armour, Drakkar), Marshawn Lynch (Skittles), Terrance Knighton (Bridgestone), Nick Foles (Courtyards By Marriott), Patrick Willis (Duracell); Drew Brees, J.J. Watt and Larry Fitzgerald (NFL Mobile from Verizon); Sherman, Colin Kaepernick, LeShean McCoy, Dez Bryant, Eddie Lacy and Von Miller (EA Sports Madden NFL 15); Victor Cruz and Jimmy Graham (ESPN This is SportsCenter); Fitzpartick, Caepernick, Brees and Andrew Luck (Visa); and Brees, Lynch, McCoy, Graham and Demaryius Thomas (Microsoft Xbox).

In its first season as an official NFL partner, Nationwide said it would be "leveraging one of its most powerful branding assets," its advertising theme, "Nationwide is on your side" and newly signed spokesman Manning to get its message to consumers and football fans.

The initial spot, "Jingle," which is part of a larger campaign to run throughout the season, shows Manning as he incorporates the song into various aspects of his daily routine, including driving, making lunch, during practice and in the locker room.

The campaign also supports the insurer's new logo, which was unveiled this week. Lead agency is Ogilvy & Mather, New York.

“Everywhere we go, people sing the ‘Nationwide is on your side’ jingle," Matt Jauchius, CMO for Nationwide, said in a statement. "As we developed this ad, we wanted to convey the familiarity of the jingle in a manner that attracts attention in a light-hearted way."

Manning, who takes in about $18 million a year from endorsements, tops among NFL players, also stars in  new campaigns from Gatorade and Papa John's.

Campbell’s Chunky soup, the official soup sponsor of the NFL, brings in Sherman and, for the first time since 2007, a real mom to star alongside her “Mama’s Boy.” In the campaign, Beverly Sherman is the leader of a group of a Seattle Legion of Superfans "who do everything in their power to make sure their favorite gridiron hero gets his Chunky soup." (See the TV spot here.)

“Richard Sherman is one of the elite players in the NFL, he has a wonderful relationship with his mother and his fan base is extremely energetic,” Neeli Straiges, senior brand manager for Campbell’s Chunky soup, said in a statement. “We are excited for Richard and Beverly to be the next faces of this iconic campaign and to be part of the Mama’s Boy history.”

New flavors include Pub-Style Chicken Pot Pie, Sausage & Pepper Rigatoni, Beer-n-Cheese with Beef & Bacon, Jazzy Jambalaya and Mushroom Swiss Burger.

The Campbell's Chunky effort, from lead agency Y&R New York, was "inspired by a superhero thematic" and will include an animated spot featuring cartoon versions of the cast as imagined by renowned illustrator J.J. Sedelmaier."

All of which is, for some, simply a preview for Super Bowl XLIX, to air on Feb. 1, 2015, for which NBC is already getting some $4 million for 30-second spots.

Back to Home Page