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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb052013

NFL: Super Bowl XLVIII Pre-Game, Halftime Shows Will Be Outdoors As Planned

By Barry Janoff

February 5, 2013: Talking its cue from both the U.S. Postal Service and Broadway, the NFL said that, despite rumors to the contrary, neither snow nor rain would keep the Pepsi Super Bowl XLVIII Halftime Show from being canceled, and that the show must go on outdoors in MetLife Stadium.

"Chill out. Totally wrong. The show will go on as planned," NFL spokesman Brian McCarthy told NYSportsJournalism in response to stories that both the pre-game and halftime shows would be cancelled as a precaution to cold weather and the logistics of setting up and dismantling a stage in potential snow or sleet conditions.

In fact, as McCarthy said, "We’ve already had multiple meetings and have mapped out how we will have the pre-game and halftime shows in the stadium."

It would be difficult to imagine a Super Bowl without a half time show, especially with the next Big Game in the New York-New Jersey area and with TV audiences over the past few years reaching 114 million (Super Bowl XLVI with Madonna) and 104 million this past Sunday (Beyoncé and Desiny's Child).

One of the most memorable halftime shows occurred during Super Bowl XLI, played outdoors in what was then Dolphin Stadium (now Sun Life Stadium) in Southern Florida, when Prince performed "Purple Rain" during a rain shower.

One option would have been for the NFL to stage the halftime show off-site at an indoor venue in the New York-New Jersey area and telecast the concert live during halftime.

But McCarthy quickly put that to rest.

"I’m telling you we are planning on doing the show from the stadium itself. MetLife Stadium," he said.

And as McCarthy himself asked, "The bigger question is: Who will perform?"

Early favorites are "New Jersey's own" Bon Jovi, headed by Jon Bon Jovi and Richie Sambora. Another New Jersey-centric group, Bruce Springsteen and the E Street Band, performed during the halftime show at Super Bowl XLIII, but Springsteen and Jon Bon Jovi have appeared together on-stage, including The Concert for (Hurricane) Sandy Relief this past December.

Of course, the NFL, which selects the halftime entertainment, is not bound to tap a band from the New York/New Jersey area.

Pepsi signed a five-year deal to sponsor the half time show beginning with Super Bowl XLVIII. Bridgestone had sponsored the halftime show for the previous five Super Bowls. Pepsi sponsored the show at Super Bowl XLI in 2007.

"We’ve already had multiple meetings and have mapped out how we will have the pre-game and halftime shows in the stadium."

Pepsi came in at a prime time for halftime marketing. Following Super Bowl XLVII in New Orleans and Super Bowl XLVIII in MetLife Stadium, Super Bowl XLIX will be played in the University of Phoenix Stadium in 2015.

The historic Super Bowl L will be played in 2016 in the San Francisco 49ers new Levi's Stadium in Santa Clara (as determined during an NFL owners meeting this past May).

Super Bowl LI will be played in 2017 in Houston's Reliant Stadium, also selected this past May.

Back to Super Bowl 48

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