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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep092013

Journey To Mars: Grammy-Winning Artist Will Star In Pepsi Halftime Show

By Barry Janoff

September 9, 2013: Bruno Mars has sold more than 100 million records worldwide as a singer, producer and songwriter. Now, he is about to perform in front of more than 110 million people.

The NFL and marketing partner PepsiCo said Sunday that Grammy-award winner Mars would be the headline performer in the Pepsi Super Bowl XLVIII Halftime Show.

Super Bowl XLVIII will be broadcast on Fox and is scheduled for Feb. 2, 2014, in MetLife Stadium, home venue for the New York Giants and Jets.

"We're going to the Super Bowl — Pepsi Halftime Show," Mars tweeted out to his nearly 17 million followers on Twitter on Sunday.

Mars follows in the Super Bowl halftime footsteps of such performers as Michael Jackson, Janet Jackson, Paul McCartney, The Rolling Stones, Prince, The Black Eyed Peas and Madonna.

Beyoncé was the star of the Pepsi Super Bowl XLVII Halftime Show this past February. More than 110 million people watched the performance, according to the NFL, which included a reunion of Destiny's Child.

The Bruno Mars unveiling was made live from Times Square in New York on Sunday during Fox NFL Sunday. (See the full spot here.)

Beyoncé has since gone on to sign a $50 million deal with Pepsi that includes endorsements (such as Pepsi commercials and other activations) and creative opportunities worldwide.

The naming of the Super Bowl halftime lead entertainer usually does not occur until midseason. The NFL and Pepsi said that the "unprecedented" timing of this year's announcement was done to take advantage of several season-long marketing activations, as well as the location of Super Bowl XLVIII in the New York/New Jersey area.

"Fans are encouraged to tune into Fox Sports throughout the season to see what surprises Bruno Mars has in store for this historic halftime show," the NFL said in a statement.

Pepsi said it would continue its “Are You Fan Enough?” campaign during the 2013 season with activation that would "culminate at halftime" of Super Bowl XLVIII.

Fans looking for Mars' New York connection do not have to drill too far into his history. Although born and raised in Hawaii, Mars — whose real name is Peter Gene Hernandez — can trace his roots back to New York: His dad, Peter, is from Brooklyn. He has sold more than 100 million records worldwide as a singer, producer and songwriter.

Pepsi sponsored the halftime show in 2007 during Super Bowl XLI (headlined by Prince), then took over last year from Bridgestone as title sponsor of the Pepsi Super Bowl Halftime Show. The multiyear deal will also cover Super Bowl XLIX in the University of Phoenix Stadium and the historic Super Bowl L in Levi's Stadium, which will be the new home of the San Francisco 49ers.

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