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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Apr102019

Loyal To A Fault? NFL Tags MLB, Returns To Top Of Brand Keys Fan Loyalty Survey

By Barry Janoff

April 10, 2019: Maybe it was the “100-Year Game” commercial featuring more than 60 players and legends that aired during Super Bowl LIII, or an activation offering fans two season tickets to the team of their choice for 100 years.

The NFL has returned to a position it held for a decade before relinquishing it for two years to MLB: No. 1 in fan loyalty.

Having embarked on its 100th anniversary, the NFL finds itself back atop the impactful 27th annual Sports Loyalty Index survey conducted by research and media intelligence firm Brand Keys.

MLB, which had been the loyalty leader in the past two surveys, is now No. 2.

The Top 4: NFL, MLB, NBA and the NHL.

“All sports fans have an ‘ideal lLeague’ in mind,” Robert Passikoff, founder and president for Brand Keys, said via the New York-based firm.

“The league that better meets fans’ very high expectations for game features and values that drive loyalty always sees higher TV game viewership and purchases of licensed merchandise than competitors.”

According to Passikoff, Brand Keys’ Sports Loyalty Index was designed to help professional sports team management identify precise fan loyalty rankings.

“Fan loyalty ratings never lie,” said Passikoff.

“They’re a leading indicator of fan behavior and team profitability and are a key statistic professional sports teams should track because it always tells us what fans are going to do. And what teams they’re going to watch.”

The NFL’s drop from No. 1 in 2017 and 2018 coincided with several significant factors, including the heated debate over players and the National Anthem, the relocation of the Rams and Chargers to Los Angeles and the Raiders unveiling a plan to move from Oakland to Las Vegas, serious off-field situations involving domestic violence and drugs and a rising awareness of concussions and other health problems relating to current and former players.

Those situations still exist, but the NFL appears to have weathered the storm, at least as far as fans being loyal to the league.

“Besides win-loss ratios, there are other powerful, emotionally-based loyalty drivers that need to be taken into account when it comes to fans,” said Passikoff.  “It’s critical that league marketers manage strategically to better meet fan expectations.

“You have to know what fans really expect, beyond a winning season. And since league (and team) loyalty rankings correlate very highly with fans’ positive behaviors, loyalty is a leading-indicator of TV viewership and product purchases.”

According to Brand Keys, the NFL was the only league among the Big 4 that saw a rise in year-over-year TV viewership ratings.

The NFL was up 5%, while MLB was down 4%, the NBA down 10% and the NHL down 12%.

Brand Keys said four key factors go in to its Sports Loyalty Survey calculations:

• History and Tradition (29%): Is the game and the league part of fans’ and community rituals, institutions, and ‘tribal’ beliefs?

• Fan Bonding (27%): Are players particularly respected and admired?

• Pure Entertainment (24%): Win-loss ratios for sure, but more importantly, how entertaining is their play? Is it a consistent experience year-to-year?

• Authenticity (20%): How well they play as a team. Do they seem unified? Does it involve skill and strategy?

Brand Keys said that 18,550 fans participated in the 27th annual Sports Loyalty Index survey.

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