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NEWS REAL

• The Oakland Raiders, playing their last season in the Bay Area before a planned move to Las Vegas for the 2020 NFL season, said they have signed a deal with AEG Facilities to operate their $2 billion, 65,000-seat stadium, now under construction. Full story here.

• SAP has launched “Call the Shots,” an interactive, online game that puts people in the shoes of Wimbledon champ Angelique Kerber the day before a big match. Players use SAP Tennis Analytics to get Kerber match-ready, by using data and insights to make decisions that will help – or potentially hurt – her success on the court the next day.

• FIBA, the international governing body for basketball, said the annual FIBA 3x3 World Tour Final would be held in Los Angeles 2020-23 in partnership with the Los Angeles Times media group. ‘This will undoubtedly cement the FIBA 3x3 culture in the build up to the Los Angeles 2028 Games,” said Andreas Zagklis, FIBA secretary general. 

• The IOC said that breaking (break-dancing), skateboarding, sport climbing and surfing have been provisionally included on the sports program for the 2024 Olympic Games in Paris. Skateboarding, sport climbing and surfing will make their debut on the Olympic program in Tokyo 2020.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

Wimbledon 2019
Gentlemen's Singles Seeding
1. DJOKOVIC, Novak (SRB)
2. FEDERER, Roger (SUI)
3. NADAL, Rafael (ESP)
4. ANDERSON, Kevin (RSA)
5. THIEM, Dominic (AUT)
6. ZVEREV, Alexander (GER)
7. TSITSIPAS, Stefanos (GRE)
8. NISHIKORI, Kei (JPN)
9. ISNER, John (USA)
10. KHACHANOV, Karen (RUS)

Ladies' Singles Seeding
1. BARTY, Ashleigh (AUS)
2. OSAKA, Naomi (JPN)
3. PLISKOVA, Karolina (CZE)
4. BERTENS, Kiki (NED)
5. KERBER, Angelique (GER)
6. KVITOVA, Petra (CZE)
7. HALEP, Simona (ROU)
8. SVITOLINA, Elina (UKR)
9. STEPHENS, Sloane (USA)
10. SABALENKA, Aryna (BLR)
11. WILLIAMS, Serena (USA)

Source: All England Lawn and Tennis Club

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 21-23
1. Toy Story 4 $121M
2. Child’s Play $14M
3. Aladdin $13.2M
4. Men In Black International $10.7M
5. Secret Life of Pets 2 $10.3M
6. Rocketman $5.6M
7. John Wick 3 $4M
8. Godzilla $3.8M
9. Anna $3.6M
10. Dark Phoenix $3.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Globetrotters Our Sleeves See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr102019

Loyal To A Fault? NFL Tags MLB, Returns To Top Of Brand Keys Fan Loyalty Survey

By Barry Janoff

April 10, 2019: Maybe it was the “100-Year Game” commercial featuring more than 60 players and legends that aired during Super Bowl LIII, or an activation offering fans two season tickets to the team of their choice for 100 years.

The NFL has returned to a position it held for a decade before relinquishing it for two years to MLB: No. 1 in fan loyalty.

Having embarked on its 100th anniversary, the NFL finds itself back atop the impactful 27th annual Sports Loyalty Index survey conducted by research and media intelligence firm Brand Keys.

MLB, which had been the loyalty leader in the past two surveys, is now No. 2.

The Top 4: NFL, MLB, NBA and the NHL.

“All sports fans have an ‘ideal lLeague’ in mind,” Robert Passikoff, founder and president for Brand Keys, said via the New York-based firm.

“The league that better meets fans’ very high expectations for game features and values that drive loyalty always sees higher TV game viewership and purchases of licensed merchandise than competitors.”

According to Passikoff, Brand Keys’ Sports Loyalty Index was designed to help professional sports team management identify precise fan loyalty rankings.

“Fan loyalty ratings never lie,” said Passikoff.

“They’re a leading indicator of fan behavior and team profitability and are a key statistic professional sports teams should track because it always tells us what fans are going to do. And what teams they’re going to watch.”

The NFL’s drop from No. 1 in 2017 and 2018 coincided with several significant factors, including the heated debate over players and the National Anthem, the relocation of the Rams and Chargers to Los Angeles and the Raiders unveiling a plan to move from Oakland to Las Vegas, serious off-field situations involving domestic violence and drugs and a rising awareness of concussions and other health problems relating to current and former players.

Those situations still exist, but the NFL appears to have weathered the storm, at least as far as fans being loyal to the league.

“Besides win-loss ratios, there are other powerful, emotionally-based loyalty drivers that need to be taken into account when it comes to fans,” said Passikoff.  “It’s critical that league marketers manage strategically to better meet fan expectations.

“You have to know what fans really expect, beyond a winning season. And since league (and team) loyalty rankings correlate very highly with fans’ positive behaviors, loyalty is a leading-indicator of TV viewership and product purchases.”

According to Brand Keys, the NFL was the only league among the Big 4 that saw a rise in year-over-year TV viewership ratings.

The NFL was up 5%, while MLB was down 4%, the NBA down 10% and the NHL down 12%.

Brand Keys said four key factors go in to its Sports Loyalty Survey calculations:

• History and Tradition (29%): Is the game and the league part of fans’ and community rituals, institutions, and ‘tribal’ beliefs?

• Fan Bonding (27%): Are players particularly respected and admired?

• Pure Entertainment (24%): Win-loss ratios for sure, but more importantly, how entertaining is their play? Is it a consistent experience year-to-year?

• Authenticity (20%): How well they play as a team. Do they seem unified? Does it involve skill and strategy?

Brand Keys said that 18,550 fans participated in the 27th annual Sports Loyalty Index survey.

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