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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in NFL (1)

Wednesday
Apr102019

Loyal To A Fault? NFL Tags MLB, Returns To Top Of Brand Keys Fan Loyalty Survey

By Barry Janoff

April 10, 2019: Maybe it was the “100-Year Game” commercial featuring more than 60 players and legends that aired during Super Bowl LIII, or an activation offering fans two season tickets to the team of their choice for 100 years.

The NFL has returned to a position it held for a decade before relinquishing it for two years to MLB: No. 1 in fan loyalty.

Having embarked on its 100th anniversary, the NFL finds itself back atop the impactful 27th annual Sports Loyalty Index survey conducted by research and media intelligence firm Brand Keys.

MLB, which had been the loyalty leader in the past two surveys, is now No. 2.

The Top 4: NFL, MLB, NBA and the NHL.

“All sports fans have an ‘ideal lLeague’ in mind,” Robert Passikoff, founder and president for Brand Keys, said via the New York-based firm.

“The league that better meets fans’ very high expectations for game features and values that drive loyalty always sees higher TV game viewership and purchases of licensed merchandise than competitors.”

According to Passikoff, Brand Keys’ Sports Loyalty Index was designed to help professional sports team management identify precise fan loyalty rankings.

“Fan loyalty ratings never lie,” said Passikoff.

“They’re a leading indicator of fan behavior and team profitability and are a key statistic professional sports teams should track because it always tells us what fans are going to do. And what teams they’re going to watch.”

The NFL’s drop from No. 1 in 2017 and 2018 coincided with several significant factors, including the heated debate over players and the National Anthem, the relocation of the Rams and Chargers to Los Angeles and the Raiders unveiling a plan to move from Oakland to Las Vegas, serious off-field situations involving domestic violence and drugs and a rising awareness of concussions and other health problems relating to current and former players.

Those situations still exist, but the NFL appears to have weathered the storm, at least as far as fans being loyal to the league.

“Besides win-loss ratios, there are other powerful, emotionally-based loyalty drivers that need to be taken into account when it comes to fans,” said Passikoff.  “It’s critical that league marketers manage strategically to better meet fan expectations.

“You have to know what fans really expect, beyond a winning season. And since league (and team) loyalty rankings correlate very highly with fans’ positive behaviors, loyalty is a leading-indicator of TV viewership and product purchases.”

According to Brand Keys, the NFL was the only league among the Big 4 that saw a rise in year-over-year TV viewership ratings.

The NFL was up 5%, while MLB was down 4%, the NBA down 10% and the NHL down 12%.

Brand Keys said four key factors go in to its Sports Loyalty Survey calculations:

• History and Tradition (29%): Is the game and the league part of fans’ and community rituals, institutions, and ‘tribal’ beliefs?

• Fan Bonding (27%): Are players particularly respected and admired?

• Pure Entertainment (24%): Win-loss ratios for sure, but more importantly, how entertaining is their play? Is it a consistent experience year-to-year?

• Authenticity (20%): How well they play as a team. Do they seem unified? Does it involve skill and strategy?

Brand Keys said that 18,550 fans participated in the 27th annual Sports Loyalty Index survey.

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