• ESPN said it would add two late-night shows to its programming line-up beginning Jan. 28, 2019: Now or Never (ESPN2) hosted by Steve Covino, Rich Davis, and Janelle Marie Rodriguez; and Ahora o Nunca (ESPN Deportes),hosted by ESPN Deportes’ Mauricio Pedroza, Herculez Gomez and Janelle Marie Rodriguez. The shows “will be dedicated to covering the intersection of sports and pop culture for young, multicultural sports fans.”

• Sports apparel firm Fanatics, which has alliances with most of the major pro sports leagues, has signed its first college deal, with the University of Oregon, to become a licensee, manufacturer and retailer for the University’s apparel, headwear and numerous other product categories. The deal, which begins Jan. 1, 2020, was put at $25 million for ten years by industry analysts. Nike and Columbia Sportswear will remain as prominent University of Oregon partners.

• The 2019 Bridgestone NHL Winter Classic between the  Boston Bruins and host Chicago Blackhawks is scheduled for Jan. 1 outdoors in Notre Dame Stadium. Before that happens, Road To The NHL Winter Classic docu-series returns to go behind the scenes with both teams, with the three-week, limited series premiering in the U.S. Dec. 19 on NBCSN (11:30 PM ET).  The series is produced by Ross Greenburg Productions in association with NHL Original Productions.

• Seeking to continue expanding its presence in China, the NFL has signed a digital partnership with Youku, the video entertainment platform for Alibaba Group, intended to “bring high-quality football programming to Chinese fans.” Weekly programming on Youku's sports channel will feature game highlights and behind-the-scenes stories from NFL games, including the Super Bowl, NFL Kickoff, Thanksgiving, NFL Draft and NFL International series.


Eight Teams And Venues For XFL 2020

• Dallas – Globe Life Park
• Houston – TDECU Stadium
• Los Angeles – StubHub Center
• New York/New Jersey – MetLife Stadium
• St. Louis – The Dome at America’s Center
• Seattle – CenturyLink Field
• Tampa Bay – Raymond James Stadium
• Washington, DC – Audi Field

See full story here.



A live auction is scheduled to take place in Yankee Stadium on June 15, 2019 under the auspices of Hunt Auctions, to include 100s of items from the Babe Ruth family that have been in their possession since he passed away in 1948, most of which have not been seen in public. A portion of the proceeds will go to charity.

Among the items: 
• Babe Ruth Professional Model cleats
• Babe Ruth 60th Home Run Autographed display piece
• Babe Ruth 1934 Tour of Japan Champion Batsman presentational trophy
• Lou Gehrig signed and inscribed photograph to Babe Ruth
• Babe Ruth's 1930-31 New York Yankees "Better year than President" player contract
• Babe Ruth 1935 Boston Braves autographed contract agreement
• Babe Ruth personal check ledger with related signed documents
• Babe Ruth single signed baseballs and autographed photographs
• Babe Ruth 1934 Tour of Japan presentational pass
• Babe Ruth personal photographic albums including autographed exemplars
• Babe Ruth 12 Point Deer Trophy Mount with photographic provenance

Other items not from the Ruth family include:
• Babe Ruth Professional Model Bat with Home Run Notches c.1926-29
• Babe Ruth "Bustin Babes" barnstorming equipment travel case c.1920s (Waite Hoyt provenance)
• Highly significant 1923 New York Yankees World Championship presentational Spalding trophy
• 1923 New York Yankees World Champions team autographed ledger sheet


Weekend Box Office Nov. Dec. 7-9
1. Ralph Breaks the Internet $16.1M
2. The Grinch $15.7M
3. Creed II $10.3M
4. Fantastic Beasts: Crimes of Grindelwald $6.8M
5. Bohemian Rhapsody $6M
6. Instant Family $5.6M
7. Green Book $3.9M
8. Robin Hood $3.6M
9. Possession of Hannah Grace $3.2M
10. Widows $3.1M


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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Survey: NFL The ‘Most Powerful’ Sports League in U.S., Cowboys ‘Most Marketable’

By Barry Janoff

September 10, 2017: The Dallas Cowboys may operate under the theory that they are America’s Team, but they are only tied for the fourth "most appealing" team in the NFL, behind the New Orleans Saints, Green Bay Packers and Arizona Cardinals.

However, the Cowboys lead the NFL in brand loyalty, placing significantly ahead of the Carolina Panthers, Denver Broncos, Minnesota Vikings, Washington Redskins, Baltimore Ravens and New England Patriots.

The NFL itself tops all other U.S.-based sports leagues and organizations regarding marketing power, taking the No. 1 spot over (in order) MLB, UFC, WWE, NHL, NBA, Bellator MMA, NCAA, MLS and Nascar, according to a new report from E-Poll Market Research, based in Encino, Calif.

While facing such challenges as player health and safety, domestic violence, race relations and TV ratings, the NFL is still considered the "most entertaining sports organization in the U.S.," according to E-Poll.

Good news for NFL marketing partners: The league tied for the lead with MLB (32% each) among those people who said they "would try new products/services" associated with the NFL.

The NFL was also No. 1 among sports leagues in Awareness (74% among those surveyed), ahead of the NBA (69%), Nascar (67%) and MLB (65%); Entertaining (45%), ahead of MLB (41%), UFC (38%), WWE (38%) and the NHL (36%); Leadership (30%), ahead of the NCAA (28%), MLB (26%), NBA (25%) and Nascar (21%); and Appeal (44%), topping MLB (42%).

Concurrently, the NFL was not without its detractors. Among the complaints listed by E-Poll were the increasing costs and perceived greed of both owners and players and the dangerous nature of the game including recent concussion headlines.

MLB, in fact, was deemed twice as "family friendly" than the NFL (41% vs. 22%, respectively.

Comments about politics and national anthem protests were "notably less common," per E-Poll.

Athletes with the most appeal are topped by Larry Fitzgerald (Arizona Cardinals), who currently is featured in a new marketing campaign from Bridgestone.

The Top Ten list of the league’s most appealing players also includes (in order) J.J. Watt (Houston Texans), Drew Brees (New Orleans Saints), Jordy Nelson (Green Packers), Derek Carr (Oakland Raiders), Antonio Brown (Pittsburgh Steelers), Von Miller (Denver Broncos), Aaron Rodgers (Green Nay Packers), Dak Prescott (Dallas Cowboys) and Rob Growkowski (New England Patriots).

However, the list changes when based on awareness, accord to E-Poll.

Here, Tom Brady of the defending Super Bowl champion Patriots is far ahead of his peers.

QBs dominate this list, with Brady joined in the Top Ten by Eli Manning (New York Giants), Aaron Rodgers (Packers), Ben Roethlisberger (Pittsburgh Steelers), Cam Newton (Carolina Panthers), Drew Brees (Saints), Russell Wilson (Seattle Seahawks) and Andrew Luck (Indianapolis Colts).

In addition, three quarterbacks who are currently free agents would have made the top ten Awareness list: Colin Kaepernick (44%), Johnny Manziel (36%) and Robert Griffin III (34%).

The two non-QBs: Gronkowski and Richard Sherman (Seahawks).

The list also is different based on E-Poll’s E-Score, defined as a rating metric used to to determine a celebrity’s value with consumers to help guide marketing efforts.

Here, Brees is No. 1 (with an E-Score of 89), followed by Rodgers (87, pictured in a new commercial from State Farm), Watt (85), Fitzgerald (80), Carr (78), Gronkowski (77) and Prescott of the (74).

Overall, the NFC is slightly more appealing than the AFC with its teams averaging an Appeal score of 19.75% versus the AFC’s 17.47%.

The NFL’s three most appealing teams are in the NFC: the New Orleans Saints (27%), Green Bay Packers (26%) and Arizona Cardinals (24%) and Cowboys (23%).

But Jerry Jones’ team is first in Brand Loyalty (64%), topping the Panthers (57%), Vikings (55%), Redskins (51%), Saints (46%), New York Giants (46%) and Detroit Lions (46%).

According to E-Poll, that disparity is driven by the “polarized reaction they produce and their larger number of detractors.”

There is a tie at the top for the most appealing AFC team between the Patriots (23%), the defending champs and winners of two of the last three Super Bowls (XLIX and LI), and the Denver Broncos (23%) who won Super Bowl 50.

Two recently relocated franchises have the lowest Appeal of all NFL teams, the former St. Louis and now Los Angeles Rams (13%) and the Chargers (12%), who moved from San Diego to Los Angles, “suggesting the early risks of relocation to a team’s fan base.”

NFL, Marketing Partners Hit The Gridiron Running For 2017 Season

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