deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

Which Team Will Win Overwatch League 2018? free polls

Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)


2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Entries in sports marketing (1)


Survey: NFL The ‘Most Powerful’ Sports League in U.S., Cowboys ‘Most Marketable’

By Barry Janoff

September 10, 2017: The Dallas Cowboys may operate under the theory that they are America’s Team, but they are only tied for the fourth "most appealing" team in the NFL, behind the New Orleans Saints, Green Bay Packers and Arizona Cardinals.

However, the Cowboys lead the NFL in brand loyalty, placing significantly ahead of the Carolina Panthers, Denver Broncos, Minnesota Vikings, Washington Redskins, Baltimore Ravens and New England Patriots.

The NFL itself tops all other U.S.-based sports leagues and organizations regarding marketing power, taking the No. 1 spot over (in order) MLB, UFC, WWE, NHL, NBA, Bellator MMA, NCAA, MLS and Nascar, according to a new report from E-Poll Market Research, based in Encino, Calif.

While facing such challenges as player health and safety, domestic violence, race relations and TV ratings, the NFL is still considered the "most entertaining sports organization in the U.S.," according to E-Poll.

Good news for NFL marketing partners: The league tied for the lead with MLB (32% each) among those people who said they "would try new products/services" associated with the NFL.

The NFL was also No. 1 among sports leagues in Awareness (74% among those surveyed), ahead of the NBA (69%), Nascar (67%) and MLB (65%); Entertaining (45%), ahead of MLB (41%), UFC (38%), WWE (38%) and the NHL (36%); Leadership (30%), ahead of the NCAA (28%), MLB (26%), NBA (25%) and Nascar (21%); and Appeal (44%), topping MLB (42%).

Concurrently, the NFL was not without its detractors. Among the complaints listed by E-Poll were the increasing costs and perceived greed of both owners and players and the dangerous nature of the game including recent concussion headlines.

MLB, in fact, was deemed twice as "family friendly" than the NFL (41% vs. 22%, respectively.

Comments about politics and national anthem protests were "notably less common," per E-Poll.

Athletes with the most appeal are topped by Larry Fitzgerald (Arizona Cardinals), who currently is featured in a new marketing campaign from Bridgestone.

The Top Ten list of the league’s most appealing players also includes (in order) J.J. Watt (Houston Texans), Drew Brees (New Orleans Saints), Jordy Nelson (Green Packers), Derek Carr (Oakland Raiders), Antonio Brown (Pittsburgh Steelers), Von Miller (Denver Broncos), Aaron Rodgers (Green Nay Packers), Dak Prescott (Dallas Cowboys) and Rob Growkowski (New England Patriots).

However, the list changes when based on awareness, accord to E-Poll.

Here, Tom Brady of the defending Super Bowl champion Patriots is far ahead of his peers.

QBs dominate this list, with Brady joined in the Top Ten by Eli Manning (New York Giants), Aaron Rodgers (Packers), Ben Roethlisberger (Pittsburgh Steelers), Cam Newton (Carolina Panthers), Drew Brees (Saints), Russell Wilson (Seattle Seahawks) and Andrew Luck (Indianapolis Colts).

In addition, three quarterbacks who are currently free agents would have made the top ten Awareness list: Colin Kaepernick (44%), Johnny Manziel (36%) and Robert Griffin III (34%).

The two non-QBs: Gronkowski and Richard Sherman (Seahawks).

The list also is different based on E-Poll’s E-Score, defined as a rating metric used to to determine a celebrity’s value with consumers to help guide marketing efforts.

Here, Brees is No. 1 (with an E-Score of 89), followed by Rodgers (87, pictured in a new commercial from State Farm), Watt (85), Fitzgerald (80), Carr (78), Gronkowski (77) and Prescott of the (74).

Overall, the NFC is slightly more appealing than the AFC with its teams averaging an Appeal score of 19.75% versus the AFC’s 17.47%.

The NFL’s three most appealing teams are in the NFC: the New Orleans Saints (27%), Green Bay Packers (26%) and Arizona Cardinals (24%) and Cowboys (23%).

But Jerry Jones’ team is first in Brand Loyalty (64%), topping the Panthers (57%), Vikings (55%), Redskins (51%), Saints (46%), New York Giants (46%) and Detroit Lions (46%).

According to E-Poll, that disparity is driven by the “polarized reaction they produce and their larger number of detractors.”

There is a tie at the top for the most appealing AFC team between the Patriots (23%), the defending champs and winners of two of the last three Super Bowls (XLIX and LI), and the Denver Broncos (23%) who won Super Bowl 50.

Two recently relocated franchises have the lowest Appeal of all NFL teams, the former St. Louis and now Los Angeles Rams (13%) and the Chargers (12%), who moved from San Diego to Los Angles, “suggesting the early risks of relocation to a team’s fan base.”

NFL, Marketing Partners Hit The Gridiron Running For 2017 Season

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