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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec182015

Trading Places: Panini America Unboxes Exclusive Card Deal With NFL

By Barry Janoff

December 17, 2015: The NFL and Panini America said today that they have signed a new, long-term deal which makes Panini America the "sole manufacturer of traditional trading cards and stickers licensed by the NFL and NFL Players Assn."

The deal takes effect prior to the 2016 NFL Draft, scheduled for April 28-30. in Chicago.

Financial terms of the pact were not released.

The agreement also gives Panini America the "non-exclusive right to produce digital trading cards" through its recently released Panini Gridiron digital trading card app.

Topps also has a deal to produce digital trading cards for the NFL.

This agreement extends an exclusive deal Panini signed with NFL Players Inc., the licensing and marketing arm of the NFL Players Assn., in August 2014.

Panini America said it would support the alliance with multi-level marketing and activations around the league's marquee events, including the NFL Combine, NFL Draft, NFL Kickoff and Super Bowl "to promote and grow the NFL trading card category."

In addition, the Irving, Texas-based trading card and collectibles company has deals that include the NBA, NHL, NHL Players Assn. and the MLB Players Assn.

"This announcement symbolizes a landmark achievement for Panini America, and we are extremely proud to be awarded the exclusive license for traditional trading cards and stickers," Mark Warsop, CEO for Panini America, said in a statement.

"We are committed to continue building compelling products that honor and celebrate the NFL and look forward to working closely with the NFL to continue to grow the football trading card category in the U.S. and globally," said Warsop.

According to Leo Kane, svp-consumer products for the NFL, "We are pleased to expand our partnership with Panini America in order to better serve NFL fans, from children opening their first packs to long-time hobby collectors."

Kane said that since the company entered the U.S. market in 2009, "They have proven to be leaders in product development, innovation and marketing, and we look forward to working together to continue to grow the football trading card category."

New Deal Makes NFL Players Assn. Exclusive To Panini America

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