Tuesday
Sep222009

Visa, NFL Give Credit Where Credit Is Due

September 22, 2009: Visa is ready for some more NFL football. The company, which has been a league partner since 1995, said it has renewed its alliance to be the exclusive payment service for the NFL and all official NFL events through the 2014 season. Financial details were not disclosed.

Visa said it would continue many of its strongest and wide-ranging efforts, including NFL-themed advertising, consumer and merchant promotions and partnerships and activation in local markets with the Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Carolina Panthers, Cleveland Browns, Denver Broncos, New England Patriots, New Orleans Saints and San Francisco 49ers.

Among the new plans will be top-tier sponsorship of the NFL Draft and NFL Kickoff, exclusive experiences for Visa clients to utilize in their Visa card marketing programs, a Visa and NFL co-branded online portal on NFL.com for Visa Signature cardholders to obtain access to one-of-a-kind NFL experiences and expanded presence and preference for NFL-related transactions through various sales channels. This month, San Francisco-based Visa also became the official sponsor of the San Francisco 49ers practice jersey for the 2009 season.

Visa said it would soon launch its 2009 NFL-themed national campaign, to include TV, print and in-stadium signage and game day team programs of Visa-sponsored teams as well as in Pro Bowl and Super Bowl programs. The online segment of the campaign will include buys on ESPN.com, Yahoo.com, SI.com, Amazon.com and Buy.com. A promotion that launched this month enables cardholders the opportunity to win tickets and amenities to a 2009 NFL Playoff game, the 2010 NFL Pro Bowl, and Super Bowl XLIV. In addition, the company is now in the fifth consecutive season of sponsoring the Visa Halftime Report on Fox during NFL broadcasts.

“The NFL is the premier professional sports League in the United States, and its popularity delivers an unprecedented passionate audience, and a wide range of events that appeal to virtually every demographic,” Antonio Lucio, CMO for Visa, said in a statement. "We know from our own research that this sponsorship generates transactions, builds our brand and allows us to deliver our key messages of superior convenience, acceptance and security. . . The NFL partnership allows our clients and partners to participate in business building activities and provides Visa cardholders with programs that tap their passion for football.” Back to Home Page