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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep082015

Russell Wilson Extends His Flight Time As Chief Football Officer For Alaska Airlines

By Barry Janoff

September 8, 2015: Russell Wilson can move his team a hundred yards down the field as quarterback for the Seattle Seahawks.

But he can move passengers thousands of miles as "Chief Football Officer" for Alaska Airlines.

Wilson will continue to do exactly that this year both with Seattle and Alaska Airlines, the latter of which has extended its alliance with the quarterback for five years.

The air carrier said it would support the extension with a new multi-level marketing campaign, including a trio of TV spots, rewards for passengers and support of Strong Against Cancer and the Russell Wilson Passing Academy, both of which are among Wilson's most intense causes.

Wilson, who also has deals that include Bose, Nike and Microsoft. signed with Alaska Airlines in 2013.

Earlier this summer, he signed a four-year contract with the Seahawks valued at $87.6 million, according to industry analysts.

"Russell Wilson and Alaska Airlines go together like Seattle and 'hometown airline,'" Joe Sprague, svp-communications and external relations for Alaska Airlines, said in a statement. "As Seattle's quarterback, he's an inspirational leader for our employees and for Seattle football fans across our route network. We can't wait to cheer him on this football season and for many years to come."

The new campaign is led by three commercials — "Canoe," "Woodcarving" and "Drum Circle" — under the theme, "Alaska Airlines Company Retreat." Real employees of  Alaska Airlines and sibling  Horizon Air filmed the spots with Wilson, who shows them the meaning and value of greatness and teamwork.

The renewed partnership also features such activations as promotions for customers and fans throughout the football season, including early boarding on all Seattle-departing flights for customers wearing Wilson's No. 3 jersey (beginning Sept. 13); and discounted travel to Russell's away games this season. (Details here.)

Wilson in July faced off against actor-comedian Joel McHale in the "Alaska Airlines Plane Pull for Strong Against Cancer,". which raised $190,000 in cash and in-kind contributions from Alaska and Plane Pull attendees, according to the carrier.

According to Wilson, "My goal is to build strong, long-term partnerships with really great companies and people. Alaska and I have so much in common, and I couldn't be happier to continue this great relationship with my hometown airline."

Wilson, Manning Top Sales Of NFL Goods

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