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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep082015

Russell Wilson Extends His Flight Time As Chief Football Officer For Alaska Airlines

By Barry Janoff

September 8, 2015: Russell Wilson can move his team a hundred yards down the field as quarterback for the Seattle Seahawks.

But he can move passengers thousands of miles as "Chief Football Officer" for Alaska Airlines.

Wilson will continue to do exactly that this year both with Seattle and Alaska Airlines, the latter of which has extended its alliance with the quarterback for five years.

The air carrier said it would support the extension with a new multi-level marketing campaign, including a trio of TV spots, rewards for passengers and support of Strong Against Cancer and the Russell Wilson Passing Academy, both of which are among Wilson's most intense causes.

Wilson, who also has deals that include Bose, Nike and Microsoft. signed with Alaska Airlines in 2013.

Earlier this summer, he signed a four-year contract with the Seahawks valued at $87.6 million, according to industry analysts.

"Russell Wilson and Alaska Airlines go together like Seattle and 'hometown airline,'" Joe Sprague, svp-communications and external relations for Alaska Airlines, said in a statement. "As Seattle's quarterback, he's an inspirational leader for our employees and for Seattle football fans across our route network. We can't wait to cheer him on this football season and for many years to come."

The new campaign is led by three commercials — "Canoe," "Woodcarving" and "Drum Circle" — under the theme, "Alaska Airlines Company Retreat." Real employees of  Alaska Airlines and sibling  Horizon Air filmed the spots with Wilson, who shows them the meaning and value of greatness and teamwork.

The renewed partnership also features such activations as promotions for customers and fans throughout the football season, including early boarding on all Seattle-departing flights for customers wearing Wilson's No. 3 jersey (beginning Sept. 13); and discounted travel to Russell's away games this season. (Details here.)

Wilson in July faced off against actor-comedian Joel McHale in the "Alaska Airlines Plane Pull for Strong Against Cancer,". which raised $190,000 in cash and in-kind contributions from Alaska and Plane Pull attendees, according to the carrier.

According to Wilson, "My goal is to build strong, long-term partnerships with really great companies and people. Alaska and I have so much in common, and I couldn't be happier to continue this great relationship with my hometown airline."

Wilson, Manning Top Sales Of NFL Goods

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