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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Sep082015

Russell Wilson Extends His Flight Time As Chief Football Officer For Alaska Airlines

By Barry Janoff

September 8, 2015: Russell Wilson can move his team a hundred yards down the field as quarterback for the Seattle Seahawks.

But he can move passengers thousands of miles as "Chief Football Officer" for Alaska Airlines.

Wilson will continue to do exactly that this year both with Seattle and Alaska Airlines, the latter of which has extended its alliance with the quarterback for five years.

The air carrier said it would support the extension with a new multi-level marketing campaign, including a trio of TV spots, rewards for passengers and support of Strong Against Cancer and the Russell Wilson Passing Academy, both of which are among Wilson's most intense causes.

Wilson, who also has deals that include Bose, Nike and Microsoft. signed with Alaska Airlines in 2013.

Earlier this summer, he signed a four-year contract with the Seahawks valued at $87.6 million, according to industry analysts.

"Russell Wilson and Alaska Airlines go together like Seattle and 'hometown airline,'" Joe Sprague, svp-communications and external relations for Alaska Airlines, said in a statement. "As Seattle's quarterback, he's an inspirational leader for our employees and for Seattle football fans across our route network. We can't wait to cheer him on this football season and for many years to come."

The new campaign is led by three commercials — "Canoe," "Woodcarving" and "Drum Circle" — under the theme, "Alaska Airlines Company Retreat." Real employees of  Alaska Airlines and sibling  Horizon Air filmed the spots with Wilson, who shows them the meaning and value of greatness and teamwork.

The renewed partnership also features such activations as promotions for customers and fans throughout the football season, including early boarding on all Seattle-departing flights for customers wearing Wilson's No. 3 jersey (beginning Sept. 13); and discounted travel to Russell's away games this season. (Details here.)

Wilson in July faced off against actor-comedian Joel McHale in the "Alaska Airlines Plane Pull for Strong Against Cancer,". which raised $190,000 in cash and in-kind contributions from Alaska and Plane Pull attendees, according to the carrier.

According to Wilson, "My goal is to build strong, long-term partnerships with really great companies and people. Alaska and I have so much in common, and I couldn't be happier to continue this great relationship with my hometown airline."

Wilson, Manning Top Sales Of NFL Goods

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