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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun032015

NFL-Yahoo $20M Deal Makes Bills-Jags In London First Exclusive Live Stream Game

Special to NYSportsJournalism.com

June 3, 2015: The NFL is adding another platform to its plethora of choices available to fans, consumers and marketers anxious to connect with the league, signing what industry analysts said is a $20 million deal with Yahoo! Inc. to become its exclusive partner to deliver to a global audience the first live stream of an NFL game.

The alliance will see the NFL’s International Series game in London between the Buffalo Bills and Jacksonville Jaguars on Oct. 25 air for free across such Yahoo properties as Yahoo, Yahoo Sports, Yahoo Screen and Tumblr.

The only places the game will also be televised is in both the Buffalo and Jacksonville markets (9:30 AM ET).

The NFL said it would leverage Yahoo’s "global audience, digital advertising capabilities and delivery platforms, which span desktop, mobile, tablet, connected TVs, and set-top boxes, to ensure that the Bills-Jaguars game is accessible on every screen globally."

“The NFL has always been committed to being at the forefront of media innovation," NFL commissioner Roger Goodell said in a statement. "Through this partnership with Yahoo — one of the world’s most recognizable digital brands—we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape."

The NFL expects to air more games exclusively via digital properties in the future.

Yahoo! is overseeing the sale of ads on its properties as part of its deal with the NFL. Potential marketers are expected to come from within the NFL official sponsor roster as well as companies from beyond that core.

According to Marissa Mayer, president and CEO for Yahoo, “We're thrilled that the NFL has chosen Yahoo for this historic opportunity. It marks a significant change in the way users can access this amazing content."

Mayer said that the NFL and Yahoo have both" long engaged football fans around the world. Our partnership provides the ultimate football experience — with digital availability, designed for the modern fan.”

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