The first Super Bowl in a cold weather outdoor stadium could bring in $1 billion in revenue, naming rights and marketing. MORE

Everything you need to know about Super Bowl marketing, commercials, athlete and celebrity endorsers and who will or won't be getting a solid ROI for their $3.9 million investment. MORE

The Green Bay Packers QB has signed a deal with a local banking firm, but he has yet to cash in on his Super Bowl XLV MVP. MORE

Marketing, sponsorships, TV campaigns, Bridgestone Half Time Show, partnerships and other activation for the Big Game at Cowboys Stadium in Texas.

Legendary coach Vince Lombardi, as played by actor Dan Lauria, stars in a series of spots that will air during the NFL's drive to Super Bowl XLV. MORE

In what could be a preview of the NFL MVP race (if not the Super Bowl), Tom Brady and Michel Vick finished one-two in Pro Bowl fan voting. MORE

A promotion with league marketing partner FedEx will offer season tickets for 2011 and put players from seven NFL teams to work during the holiday season. MORE

With numerous high-octane games and an International Series event in London, the NFL and marketing partner will offer tricks and treats on Halloween. MORE

Nike, New Era are in, adidas is out as the league restructures one of the most lucrative categories in all of sports. MORE

Bridgestone renews its deal with the NFL for five years, including title sponsorship of the Super Bowl half time show. MORE

Marketers have 23 million reasons (and counting) to enjoy their NFL alliances as the league has the No. 1 national TV show and also tops 27 local markets. MORE

This season will culminate at Cowboys Stadium when Super Bowl XLV is played, but first things first: Team openers, marketing activation and other kickoff 2010 campaigns. MORE

Barclays, Papa John's get exclusive deals on NFL marketing roster. MORE

Campbell Soup, an NFL marketing partner since 1997, signs a new three-year deal and also will continue its 'Click for Cans' effort. MORE

The league and its marketing partners seek to 'own' a week during MLB openers, NBA and NHL playoffs with NFL Draft activations. MORE

The league and Team Grill have a deal that could put team and Super Bowl BBQ grills at tailgate and backyard parties nationwide. MORE

To support the 75th NFL Draft, the league has enlisted fans to help determine the 75 Most Valuable Draft Picks of all time. MORE

The NFL signs Verizon Wireless as its new telecom partner in a four-year deal, replacing Sprint Nextel as official category brand. MORE

Dallas Cowboys get Pro Football Hall of Fame call against the Cincinnati Bengals to help usher in Emmitt Smith this August. MORE

Marketing campaigns, sponsor activations, naming rights, Peyton Manning, Drew Brees and other news for the Big Game in Miami.

Under Armour signs a deal to be the presenting sponsor of the NFL 2010 Scouting Combine for the second consecutive year. MORE

The NFL has put a plan to add a second game to its International Series on hold, a victim of the economy in the US and UK. MORE

NFL serves up Brown, Rice as Pro Football Hall of Fame candidates for 2010. MORE

The league and its marketing partners for the 2009 Pepsi Max International Series game between the New England Patriots and Tampa Bay Buccaneers are getting ready to rock the U.K. MORE

Pepsi Max will replace Bridgestone as title sponsor of the NFL International Series, beginning with the Oct. 25 game in London. MORE

The NFL launches Fuel Up To Play 60, an initiative with the National Dairy Council to fight childhood obesity. MORE

Retired NFL players get a 'Giant' voice in fight for marketing, health benefits. MORE

Visa, which has partnered with the NFL since 1995, has signed a new deal to expand and enhance the alliance through 2014. MORE

Mark Waller has been named the league's first CMO, and veteran media executive Keith Turner joins the NFL as svp-media sales and sponsorship. MORE

Promotion with PepsiCo's Frito-Lay will send the leagues "most fanatical family" to Super Bowl XLIV. MORE

Marketing Partners Line Up For "Opening Kickoff" party in Pittsburgh. MORE

NFL deal kicks off as P&G sales are sacked for a loss. MORE

On Aug. 8, Rod Woodson will be inducted into the Pro Football Hall of Fame along with Bob Hayes, Randall McDaniel, Bruce Smith, Derrick Thomas and Ralph Wilson Jr. MORE

Supreme Court to review exclusivity deal between the NFL and Reebok, which could affect all marketing and licensing deals in pro sports. MORE

Buffalo Bills, Terrell Owens get featured role in NFL pre-season plans. MORE

NFL signs Grey, New York, as its lead agency to consolidate all league marketing efforts "in a single brand campaign." MORE

A deal between the New York Giants and Timex gives the company naming rights to the team's training facility and branding opportunities in Giants Stadium in 2009 and the new stadium opening in 2010. MORE

New Orleans has been selected to host the Super Bowl in 2013, beating Miami and Arizona. MORE

The New Orleans Saints will remain in town under a new deal with the city and state and are expected to officially put in a bid to host Super Bowl XLVII in 2013. MORE

Although he was No. 5 in the NFL draft, Mark Sanchez could take in $7M in endorsements by combining his youth, Mexican-American heritage and status as a quarterback in New York. MORE

It certainly is apropos that the company anteing up significant dollars and generating a great deal of interest for the NFL Draft is online job recruiter Monster.com. MORE

Jay Cutler has hit Chicago and the QB's new jerseys have hit the market. MORE

The Greater New Orleans Sports Foundation has submitted an official bid to the NFL to host Super Bowl XLVII in February 2013. MORE

The Department of Labor has filed a lawsuit alleging that Michael Vick violated employee benefits law "by making a series of prohibited transfers" of more than $1.3 million. MORE

The NFL has unveiled its 2009 "Kickoff Weekend" TV schedule and a Thanksgiving Day national TV tripleheader. MORE

The City of Industry approves the financing for a stadium that could bring an NFL team back to the area for the first time since 1994. MORE

National Football League Players Association has elected attorney DeMaurice Smith as executive director, succeeding the late Gene Upshaw. MORE