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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Robert Griffin III (1)

Wednesday
Mar282012

NFLPA, Topps Extend Alliance, Including First Trading Cards With Luck, RG3

By Barry Janoff

March 28, 2012: With Peyton Manning and Tim Tebow set to appear in new team uniforms, and Andrew Luck and Robert Griffin III entering the NFL, this year could become one of the most anticipated football trading card seasons in recent memory.

With that in mind, the Topps Co. said it has signed a long-term trading card licensing extension with NFL Players, the licensing and marketing subsidiary of the NFL Players Assn. Financial terms were not disclosed.

Topps said it would release its first product, Bowman Football, just prior to the start of the 2012 NFL season. The set will include for the first time Manning as a member of the Denver Broncos, Tebow with the New York Jets and Luck and Griffin with their new teams, which will not be determined until the NFL draft on April 24, when the two quarterbacks are expected to be selected No. 1 and 2 overall.

Topps said the deal would allow it to "continue the tradition of showcasing NFL players in unique ways."

According to Doug Kruep, vp/GM-sports and entertainment for Topps, "As the market leader, Topps will continue to drive innovation in the category and look to deliver even more this year with new products such as Bowman Football and Topps Strata. Additionally, we are focused on enhancing and extending the collector experience beyond physical cards and will be unveiling a new online marketing campaign later this year."

"As the market leader, Topps will continue to drive innovation in the category and look to deliver even more this year with new [NFL-related] products."

Last season, NFL-related Topps releases included Five Star, Chrome and Platinum Football, Topps Finest, Gridiron Legends, Rising Rookies, Topps Prime, Topps Tribute, Triple Threads and Bowman Sterling. Topps, founded in 1938, is a division of Tornante Co. and Madison Dearborn Partners.

"The NFLPA is pleased to extend our partnership with The Topps Company, a cornerstone partner for nearly 20 years," Keith Gordon, President of NFL Players Inc., said in a statement. "We look forward to a continued tradition of product innovation, industry enrichment and a healthy assortment of player product."

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