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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Nov282018

Marketing Campaign Has NFL Rookie Saquon Barkley Runnin’ On Dunkin’

By Barry Janoff

November 28, 2018: People know that Saquon Barkley runs well on a football field.

Now we get to see how well he runs on Dunkin’.

Dunkin’ Donuts (soon to be just Dunkin’) has signed a one-year deal with the NFL rookie running back for the New York Giants to appear in multi-media marketing to run throughout the New York Metro area.

Financial terms were not shared.

The campaign, which includes TV, digital, social media, signage and POP, supports Dunkin’s new espresso offerings, as well as the brand's signature coffee, baked goods and limited-time offer breakfast sandwiches.

The tag line: “Sipping is Believing.”

According to Barkley, the alliance is an organic one.

"I've always relied on Dunkin' to get me through the day, so I'm thrilled to be working with a brand I've loved my whole life,” Barkley said via the company.

“Both Dunkin' and the Giants are known for their loyal and passionate fans, and I look forward to keeping the New York area running on Dunkin' all year-round."

According to Cathy Chavenet, integrated marketing director for Dunkin', ”We couldn't be more excited to work with New York's newest football star, Saquon Barkley.

“Our brand has had a long and successful relationship with the New York Giants, and we think Saquon represents perfectly the speed, energy and optimism our guests throughout the Metro area associate with Dunkin'."

Dunkin’ also has alliances that include the NHL, New York Jets, New York Mets, New York Yankees, JetBlue and Amtrak.

Barkley also has deals that include Nike, Pepsi and Panini America. He is among the leading vote-getters for the 2019 NFL Pro Bowl.

In a series of humorous spots, Barkley compares his football skills to the new Dunkin’ espresso.

In “Huge,” he is wearing his Giants’ uniform and standing on the field at MetLife Stadium “Dunkin’s delicious espresso drinks are gonna be huge. Huger than my huge legs. That never stop getting huger (which we see growing via CGI).”

Smooth” sees Barkley effortlessly sliding into the end zone to score a touchdown.

“I make scoring touchdowns look smooth. You know what else is smooth? Dunkin's new hand-crafted espresso drinks.” However, he gets flagged by a ref for having a “Latte on the field.” “Still smooth, though,” he says.

In “Work Hard,” he offers, “I work hard to outmuscle my opponents and get inside their head.” Then via a voiceover, he says, “Now I’m inside your head. Telling you that Dunkin’ works hard to perfect these delicious lattes.”

Beginning in January 2019, a new logo that refers to the company name as simply "Dunkin'" will appear on packaging, in advertising, online and on new and remodeled restaurants.

There are more than 12,600 Dunkin' restaurants worldwide in 46 countries and more than 1,800 locations in the New York Metro Area.

Lead agency is BBDO New York.

Dunkin' Losing The Donuts But Keeping The Donuts

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