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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May312017

Cowboys Ezekiel Elliott Keeps Running Hot, Signs Exclusive Alliance With Fanatics

By Barry Janoff

May 31, 2017: Ezekiel Elliott, who had a breakout season during his rookie year with the Dallas Cowboys, continues to reap the rewards in the off-season.

Fanatics, a global leader for officially licensed sports merchandise, has signed an exclusive deal that enables the company to become the sole distributor of authentic Elliott autographs, memorabilia and collectibles.

Financial terms of the pact were not disclosed.

"Ezekiel is a rising NFL star, and the mark he’s made on the sport in only his first professional season is extraordinary," Victor Shaffer, evp for Fanatics Authentic, said in a statement. "We couldn’t be more excited to add him to our stellar lineup of exclusive athletes and provide Cowboys fans around the world with the best assortment of memorabilia and collectibles available."

Elliott joins a roster of exclusive Fanatics athletes that include Aaron Rodgers, Peyton Manning, Steph Curry, Isaiah Thomas, Kris Bryant, Anthony Rizzo, David Ortiz and Alexander Ovechkin.

According to Elliott, "This is the first time I’m aligning with a company for officially licensed NFL memorabilia. The two most important things to me were to give my fans the coolest selection of memorabilia and to have a premium company authenticate and distribute my collectibles.

"After seeing the products offered and fan response to other exclusive guys like Steph Curry and Peyton Manning, I know I’m in the right place.  I’m excited to partner with Fanatics," said Elliott.

Elliott not only had a major impact on the field in his rookie season — rushing for 1,631 yards and 15 touchdowns — but in NFL marketing and retail sales, as well.

According to the NFL Players Assn., Elliot set a precedent by becoming the first rookie to finish No. 1 in the fiscal year-end NFLPA Top 50 Player Sales list, where total retail sales for the year topped $1.6 billion.

That included being the top-selling NFL player across the Fanatics platform for the entire 2016 season.

The list is based on total sales of officially licensed NFL player merchandise, tracking year-end results from March 1, 2016 through Feb. 28, 2017.

Rankings include all NFL player-identified merchandise and products sold by 80+ official NFLPA licensees via online and traditional outlets, including Fanatics.

"It’s pretty humbling," Elliott said via the NFLPA. "When you’re a rookie, you’re just looking to put your head down, help the team, and learn the ropes. To accomplish this level of success off the field shows just how passionate football fans are in Dallas, Ohio, my home state of Missouri and all around the world.”
 
Elliott’s autographed memorabilia is now available at Fanatics.com, FanaticsAuthentic.com and NFLshop.com.

Elliott, Cowboys Top NFL $1.6BB Retail Sales Category

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