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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Wednesday
Jun022010

NFL Adds Video, Game Highlights, Madden To Fantasy Football Platform

June 2, 2010: The NFL continues to redefine what the term "off-season" means. Since the New Orleans Saints defeated the Indianapolis Colts, 31-17,  in Super Bowl XLIV on Feb. 7, the league has conducted an extensive Scouting Combine, held its first prime time draft and has now unveiled NFL Fantasy Football Presented by Verizon.

Fantasy sports is a burgeoning $3 billion industry, with more than 30 million people in the U.S. and Canada involved with leagues on a regular basis, according to the Fantasy Sports Trade Assn.

For 2010, NFL Fantasy Football operations were brought in-house, enabling the "official game of the NFL" to incorporate for the first time video and in-game highlights and analysis that can be customized throughout the season to each player’s team and each fantasy match up. What was described as "hours of pregame video, including analysis and fantasy advice," will help users manage their rosters and set their lineups each week.

Among the other unique features in the platform, player projections are now tied to Madden NFL from EA Sports. As player ratings change on Madden every week, player projections are adjusted on NFL.com to give users up-to-date information.

NFL.com’s fantasy game also syncs to the league’s official Game Statistics and Information System, for free and fast live scoring and postgame corrections as soon as they are official. In addition, NFL Fantasy Football will provide a comprehensive ‘Activity Feed’ for each player and league, containing breaking news, transactions, injury reports, discussions and league-manager changes.

As the presenting sponsor of NFL Fantasy Football, Verizon "will be deeply integrated into the game, including branding on every league’s home page," according to the NFL. Verizon in April replaced Sprint as the NFL’s official wireless service sponsor.

“The addition of in-game video and highlights will set apart our new official game on NFL.com,” Brian Rolapp, svp-media strategy and digital media for the NFL, said in a statement. “As video has changed the Web, we look forward to it changing fantasy football."
 
NFL Fantasy Football makes available two free platforms. NFL Custom League provides fans the opportunity to customize a league for their friends. Fans who sign up for NFL-Managed League will be in a league run by NFL.com and be eligible to win official NFL prizes.

"Our game will deliver a more dynamic experience and be customized for both veteran and new fantasy players," said Rolapp. "Fans will not want to miss the chance to join the new leagues now as we continue to produce new features to enhance NFL Fantasy Football in the future.”

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July 18, 2011 | Unregistered CommenterThomasErma31

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